Are you wondering why would a company need a data enrichment API? Then, read to the end because here we will explain this to you!
As a company manager, you surely are aware of the amounts of information that a website can accumulate. Nevertheless, not every business put that data to work by using a data enrichment API. As a matter of fact, we consider this is crucial for the performance and the growth of any business.
It is important that you are aware of the potentiality that employing a data enrichment API has for your enterprise. That is because these latest-technology tools can obtain and extract important information to gain insights from your customers and leads using machine learning engines.
This software programs are prepared to give you a full picture of the visitors of your website. This is location, age, gender, likes and preferences. All this can be gathered just by a name, an email address or even by the clicks they do on your website and pages. On the other hand, you can also use a data enrichment API to find out how your competitors are also doing in sales.
All this information can then be used to make better business decisions, such as readjustments on products, offering discounts, launching a good email marketing campaign and making better and more targeted marketing. Surely you already realize that this is essential to increase conversion and ROI.
On the other hand, putting the data your website accumulates to work can make you enhance your client’s support, by offering a good routing. This way, when your leads show any interest on your products, you will easily turn them to paying customers.
These are the reasons why any company should use a data enrichment API. With technology development, these APIs have become the best option to optimize any business performance just by making use of all the information you may just do not know was there.
What Data Enrichment API Should I Try?
There are a screw of data enrichment APIs on the market that are a great deal, such as Clearbit or URL-Classification, but the one that stands out from the crowd is Klazify.
Using the IAV B2 standard, Klazify uses artificial intelligence to find and classify valuable information hidden on any website. URL domains are classified into 385 industry categories using the Machine Learning Engine. As a result, it will help you gain a better understanding of your customers’ attitudes, likes, interests, and personal information such as name, gender, location, and so on. The response can help you improve marketing segmentation, create more personalized targets, and organize customer data.
This API, on the other hand, provides three top-level category structures from which to choose. It can assist you in meeting your needs, whether you require the comprehensive classification of the IAB taxonomy or prefer a simpler category structure.
How To Obtain Data With It?
Klazify is unrivaled. Especially given how simple its platform makes obtaining and comprehending the information it discovers, as it is extremely easy to use. You just need to follow the next steps:
- To obtain an API key, go to www.klazify.com.
- Copy any domain in your chosen field for analysis.
- Submit your form to prove you are not a robot.
- The API response will then be delivered to you in one or more programming languages.
- Take a look at the results.
We have already shared with you the reasons why a company should include a data enrichment API to its mus-have list of tools. Start trying Klazify and see how your business improve by putting all your data to work!