Audio content is successful and attracts users for multiple reasons. Audio content is top of mind with consumers because it often helps users better understand a topic and stay engaged with your site or app. Therefore, today we will tell you a little about Why Is It Important To Start Generating Audio Content.
So… Why Is It Important To Start Generating Audio Content?
We must take into account that the population is getting older, and that aging is associated with cognitive deterioration. Making your content audio will make it easier for those who have difficulty reading text on the small screens of their mobile devices.
On the other hand, users increasingly use mobile devices in search of convenience. An increasing part of the time spent on digital content is spent on the mobile, and it is much more comfortable to receive information in voice format. This retains users and improves your user experience.
On average, a listener stays listening to content three times longer than a reader.
What Is Audio Branding? Why Is It Important For Your Brand?
We all have that song that immediately arouses some kind of emotion in us, be it sadness, happiness, anger, or something else. Music and other sounds have the ability to induce emotion and significantly impact our mood.
So if music and sound have such a significant impact on how we feel, what does this mean for brands and businesses?
It is well known that many businesses spend time and money on their visual brand, while sound has not been treated as a brand element that needs to be exploited. The emergence of new media and devices with built-in audio delivery, such as podcasts, live-streaming, or smartphones, expands the opportunities for what is called audio branding.
What Exactly Is it?
Audio branding describes the process of brand development and management through the use of sound elements within its communication framework. It means translating your brand attributes and message into distinctive audible elements that you have to use consistently.
The goal of audio branding is to solidly build a brand sound that represents an organization’s identity and values in a distinctive way. That allows the user to automatically identify the brand through a sound composition as a signature; this can include a jingle, an audio logo, a specific voice, or a style of music.
It is about how the brand sounds and how it is remembered. Therefore, mobile phone companies, computer applications, or the media use this type of practice to facilitate the recognition of their products or services.
By using sound, music, and voice, which echo your brand values, you can transcend your brand identity, core messages, and the experience of visiting your store or using your products or services, ranging from casual encounters to sexy thrills.
For this reason, at the present time, it is important that you take audio branding into consideration as an integral part of your brand identity. Call for advice from professionals in the field, such as audio branding agencies for music creation and audiologists, and professional voice-over agencies when you need to give your brand a voice in advertisements, videos, or podcasts.
Start Giving Your Content A Voice
Text-to-speech is a technology with a lot of potential. It makes it easy to read and also helps improve understanding and time spent on a website.
For many businesses, text-to-speech is an invaluable tool in their digital marketing strategy. It could be your case too!
Contact us to implement text-to-speech technology in your business.
Check Woord, A Free Text-To-Speech Tool To Start Generating Audio Content
Woord is a free online text reader software with a variety of useful features. It contains more than 50 languages, including a variety of dialects; it also allows to choose between masculine, feminine, or non-binary voices. All of these features are available for free, allowing you to test the service before purchasing the premium version. Premium voices, a Chrome plugin, an SSML editor, an MP3 download, and up to 20,000 characters each month are all included in the free edition. With this program, you may also adjust the voice’s speed and format.
However, we recommend that for commercial use you buy a paid subscription, as they are low cost and ready for commercial use. Also, with the premium versions of Woord, you 100% own intellectual property for all files
How To Use Woord
Woord‘s interface is designed in a simple way to be intuitive for the user. Regardless of whether or not you have experience creating voiceover with this kind of software, with these simple steps you will be able to generate quality audio for your tutorials:
- First, go to https://www.getwoord.com/guest/upload
- Once you are on Woord, choose the format of the file in which the dialogue you want to generate is. Woord supports pdf, txt, doc(x), pages, odt, ppt(x), ods, non-DRM epub, jpeg, png. You can also type directly on the SSML editor.
- Next, select or drag your files, if you have them.
- Then, press the “Import Scan or Photo” button.
- Below the file, the transcript will appear in an editor that you can modify to your liking.
- Almost to finish, select the genre of the voice and the device on which you will play the audio.
- Finally, it only remains to hit the “Speak it!” button and download.