Did you know geolocation can help you grow and make your business better? You should read this post!
Today geolocation is really important for your business’ marketing. It helps obtain all types of information in real-time and locate your clients at a given point in time.
But why is it important to know the location of your clients? It can help you do things like customizing user experiences, optimizing ad targeting, implementing geographic restrictions on your site, and even delivering a tailored shopping experience.
That way you’ll grow your business by making content better for each customer. With an IP geolocation API, You are making the content more appealing while saving you money at the same time.
What’s an IP geolocation API?
IP-based geolocation is a way to find the location of an internet-connected computing or mobile device. All you need is your client’s IP address.
An IP address is an online unique identifier for every computer or internet-connected phone. The standard IP address has four or six individual numbers that are separated by a decimal. Through IP addresses, electronic devices can connect and share data with each other.
Targeting clients based on their interests really important for your marketing strategy, it’s what every business looks for. That’s why Location-based marketing is so popular and companies are using location data to reach their target audience.
If you’re trying to find the perfect API to grow your business we recommend ipXapi.
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without filling out any forms and acting accordingly based on the time-related metadata returned by the ipXapi API.
With its extensive set of localization data you can implement geographic restrictions on your site, optimize ad targeting or deliver user experiences knowing the location of your website visitors.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.
Also published on Medium.