Are you trying to start with email marketing but don’t know how? Then this article is for you!
Email marketing is the practice of using email to target your audience and consumers. It helps you increase conversions and income by giving important information to subscribers and customers to assist them reach their objectives.
Like a newsletter, you may use email marketing to enlighten your contacts, increase sales, and establish a community around your business. Modern email marketing has shifted away from mass mailings that are one-size-fits-all in favor of permission, segmentation, and personalisation. This may appear to be time-consuming, but marketing automation takes care of the heavy labor.
Email marketing may be used in a variety of ways, with some of the most prevalent being to build relationships, boost brand recognition, promote your material, create leads and market your products. And many more! By doing this, you can start to understand why email marketing is important. Some of the many reasons might be:
- You can stay in touch with your customers: Consumers have the ability to check their email whenever it suits them. It may make them feel as though you are thinking about them.
- You can reach customers in real time: Mobile devices are increasingly being used by customers to access not only emails but also other forms of media and information. Furthermore, well-designed emails convert at a higher rate on mobile than any other media.
- People engage more with emails: Whether it’s to reply, forward, click through to anything else contained inside the email, delete, buy something, or sign up, the options are endless. Knowing this, you may use email to encourage individuals to visit your website, call you, or take any other action. In fact, email marketing was responsible for almost 25% of sales last year.
- Email marketing is easy to measure: After you’ve sent out your email campaign, most email marketing solutions allow you to follow what occurs next. Delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates may all be tracked. This offers you a better idea of how your email campaigns are doing and which ones need to be tweaked or eliminated entirely.
However, to achieve all of these advantages, you have to create good content and interesting newsletters that your contacts would like to click on and continue to pay attention to. This step can be hard, but not impossible.
How To Obtain Better Results
Well, to do email marketing right the most important thing is to choose a good tool for creating your templates and making sure that those emails will achieve your clients. Besides, you should use a tool that provides you fast and accurate results so you can learn from bad and good campaigns.
So, if you’re looking to develop your business through email marketing, here are three tools that might help:
1. Postr
Postr is an email marketing solution that boosts open rates by up to 70% using artificial intelligence. Personalization enhances conversions, according to this free service. You may send up to 20,000 emails to your first 200 subscribers for free each month. You are not restricted to sending newsletters; you may also send welcome emails, birthday greetings, and any other type of material.
It also enables you to deliver customised messages to each recipient, something that is impossible with traditional email marketing platforms. The best aspect is that you may have an unlimited number of individuals participate your contest or sweepstakes. Postr has no hidden fees or limitations; you only pay for the number of emails you send.
2. Drip
For eCommerce, bloggers, and digital marketers, Drip is a strong corporate email marketing tool. They provide a variety of solutions to help with marketing automation, sales funnels, and personalisation.
All prominent website creators, including WordPress and WooCommerce, are seamlessly integrated with their email software. This makes it simple to add pop-ups and opt-in sign-up forms to your website and collect more leads.
3. ActiveCampaign
Because it contains hundreds of pre-built automations that allow you customise campaigns for each user, ActiveCampaign is the finest email marketing software for automation. While you’re getting things set up, there are help tutorials throughout the platform, and ActiveCampaign’s customer service is quick and helpful. It also counts with customer experience automation (CXA) software and email capabilities. It has over 850 integrations since it is intended to handle contacts and the sales process.
Also published on Medium.