Teresa Sophie Rath, Head of Marketing at Too Good To Go, emphasizes: “The support program makes it easier for us to step into out-of-home advertising. Thanks to our great support and exclusive offer, we can try out exciting campaigns and more and more people Bring the app and the concept of food recovery closer”.
The importance of specific model businesses
Matthias Steinforth, Managing Director of Durst.de says: “With the market entry in Bremen, we were able to realize a successful campaign together with WallDecaux in order to promote our service and the brand Durst.de in Bremen”. In addition, it is important for start-ups with an online business model to be perceived outside the digital marketing channels at the customer.
How the program works
“Nurture” supports startups for a term of 12 months. Decisive factors in the selection of interested startups are the factors innovation, scalability and business age, WallDecaux states.