Big data is a combination of structured, semi-structured, and large-volume unstructured data that a company generates. However, you need to keep in mind that what is really important is what your company can do with that information. This strategy benefits both small companies and the biggest monsters in the industry. Therefore, keep reading Why Do Companies Use The Website Data Analysis API In 2023?, we will tell you about Site Traffic API, a tool that will allow you to obtain all the data you need.
Why Do Companies Use The Website Data Analysis API In 2023?
The primary goal of data analysis is to gather insightful data from all critical business areas, including an understanding of how, when, and what each of your customers needs.
so that a customized approach can be taken and used to establish a strong bond between the client and the business. One of its chief benefits, though not the only one.
The three key benefits of using data analysis
Helps understand customer behavior patterns
When it comes to knowing the customer through data analysis, it is also a way for the company to understand the patterns of their behavior. This allows the business to create personalized and more attractive communication.
Something that consumers are looking for, who are expecting that the company really understands their needs, which always vary from client to client, so recognizing one as an individual is a plus to make them feel satisfied. It is a very important aspect when offering a good shopping experience.
Generates the automation of customer service processes
Automation and the use of Artificial Intelligence are essential to guarantee a good customer experience. Through the analysis of valuable data on consumer behavior, you can help optimize various important processes such as communication between the company and the customer.
You can intelligently detect variables between each customer to interact with them in a personalized way at the right time thanks to machine learning. With which a unique and individual prediction is generated in its interaction with the platforms, applications, social networks or website of the business.
Facilitates the creation of effective trading strategies
Having a good data analysis tool is a plus to be able to devise business, sales, and even marketing strategies, focused precisely on the needs that customers will have before launching any campaign or promotion.
Thanks to historical purchasing data and knowledge of the external market situation, it is possible to identify, for example, which products will generate more demand, in which geographical areas, etc.
Thus, increased sales and customer satisfaction are achieved, while helping the business to acquire more competitive value.
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that. Check Where Are Located The Users Per Country Through This API. Why Do Companies Use The Website Data Analysis API In 2023?
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site