Are you wondering why is an email API important for your business? you should keep reading this post!
Businesses now have more channels of communication than ever before, including online chat, video calls, and text messages. Think again if you believe that email has replaced fax machines and telegrams. For the majority of commercial communications, email continues to be the main medium. It’s a dependable approach to interact with coworkers, vendors, and clients.
Whether you’re in the B2C (business to consumer) or B2B (business to business) industry, using email properly can also be one of the most affordable ways to market to prospects.
E-mail, often known as electronic mail, is a practical method of communication. When you send an email, it almost immediately shows up in the recipient’s inbox. Email can be saved, printed, and sent to other people. You can send email to multiple recipients at once.
It’s difficult to conceive a workplace that does not use email for the majority of its internal and external communications because it is an instant means of business communication. Email communication has several benefits, not the least of which is how quick and dependable it is.
Advantages of using emails
When compared to traditional mail, emails arrive very quickly.
Every hour of the day, 365 days a year, you can send.
Emails can be sent and received via webmail from any computer with an internet connection, no matter where they are located in the world.
Cheap: Each email sent over broadband is essentially free. Local call fees apply to dial-up users, however conventional email, such as text-only emails, can be sent in a matter of seconds.
Emails can be sent to a single recipient or several recipients.
What Should You Look for in an Email API?
Deliverability is the most important consideration when choosing an email API. In order to start, you must make sure that every email is sent, as this indicates both API uptime and performance.
Second, you want to avoid having too many emails go into the SPAM folder (this is dependent on the delivery procedures of your provider as well as the substance of your messages).
There are a few API needs to look out for across the business in addition to deliverability:
Speed
Security
Price
Ease of use
The last criterion to be stated is analytics, which is optional.
Why do we recommend Emailer API?
With this API, forget about tasks that consume your time when emailing is about. With no need to connect SMTP, validate your domain and more, you will be able to start using this API.
What this API receives and what your API provides (input/output)?
To easy to use. This API will receive the email address to where the emails will be sent, a title and the message. Just that, and you will be sending your emails right away.
What are the most common uses cases of this API?
Receive notifications of user behavior
You can set a notification system where you will be receiving different notifications depending on the user’s behavior. Be ready to detect if the user is signed up, if they asked for a refund, and if they need to purchase any of your products.
Send OTP (one-time-password) via email
Be able to verify the login of your users by sending them an OTP to their emails. And start making the login page more secure.
Also published on Medium.