Do you want to know why it’s good to use a color palette API? Keep reading this post!
Think about how much thought goes into selecting the colors for a physical business.
A hardware store probably won’t have pink walls, so you should use the same care when selecting the colors for your website as you would when selecting a store’s color scheme.
The place where you invite potential customers to come and check out what you have to offer them is your website, which is essentially the digital version of a physical store or office.
Colors are part of your branding
Consider companies like Coca-Cola, Starbucks, and McDonald’s. One of the main reasons you recognize them is because of their colors, among other things. Your brand is defined by the colors you chose for your company, which also aids in audience recognition and retention. Be careful to include your colors throughout all of your marketing materials, including your website, logo, stationery, email templates, business cards, and social media, for the greatest impact.
Colors elicit emotions
What impression do you want people to have of your company? What emotions do you want visitors to your website to experience? For instance, employing cool colors like green and blue in your color scheme won’t be effective if you sell pyrotechnics since they convey the wrong emotional message. Instead, you should use reds, yellows, and oranges because they symbolize both real fire and brightness as well as the excitement and joy that come with fireworks. It’s crucial to match the appropriate colors with your branding because of this phenomenon: the psychology of color.
Study your competitors’ colors
Examining the websites of competitors is one of the finest ways to obtain an idea of where to start with your own color scheme. See what colors, how many colors, and in what combinations they are using them. Step back and look at their websites from the perspective of a customer, then make a list of the color contrasts that jump out to you. If it’s effective for you as a customer, it probably will be effective for your audience as well.
Every day, color is a part of the work of designers. It is crucial to effective design, whether you’re creating an app or selecting the ideal hues to reflect your business. It is impossible to exaggerate the significance of color for people as a whole because it affects moods and has cultural significance.
Why do we recommend the Color Palette API?
This API has the ability to suggest color palettes related to your current RGB colors. Also, you can get a random palette to start working with.
What this API receives and what your API provides (input/output)?
This API will receive the RGB colors that you currently have and will suggest additional colors to add to your current palette.
What are the most common uses cases of this API?
This API is ideal for those web designers that need to have different suggestions based on their current color palette. Be able to access a wide range of colors and start creating styled apps and websites with beautiful colors.
Also published on Medium.