Why Big Companies Should Use An API For Sentiment Analysis
Sentiment analysis is the process of determining the emotional tone behind a series of words. The sentiment analysis tool is an automated technique for extracting meaningful information from customers related to their attitudes, emotions, and opinions. There is a purpose and a great benefit in giving due importance to what this implies in terms of utilizing the best resources available to companies.
Let us explain precisely what it is all about and, among all the tools available, we recommend one of the most reliable and efficient ones.
What is sentiment analysis?
Sentiment analysis consists of assessing emotions, attitudes, and opinions. Organizations use this method to obtain information that allows them to understand how customers react to a specific product or service.
The sentiment analysis tool uses advanced artificial intelligence technologies such as natural language processing, text analysis, and data science to identify, extract and study subjective information. In simpler terms, it classifies a text as positive, negative, or neutral.
Traditional metrics such as the number of views, clicks, likes, shares, comments, etc. focus on quantity. Sentiment analysis goes beyond numbers and focuses on the quality of interactions between the audience and the organization.
What is customer sentiment analysis?
If customers are not happy, they express it through the comments they record in a customer satisfaction survey.
This type of survey consists of different types of questions, such as multiple choice questions or a Net Promoter Score question. However, researchers resort to open-ended questions when they need to collect detailed feedback from consumers.
If there are too many negative words in the survey responses, companies can take the necessary steps to address their concerns.
Advantages of performing a customer sentiment analysis
Among the main advantages of doing a sentiment analysis are:
- It keeps you aware of what consumers like and dislike about your products and services.
- It allows you to focus on different market segments and create products and services that appeal to them.
- The sentiment analysis tool allows your team to participate in collaboration and contribute ideas for product development, which motivates them and improves their performance.
- It helps you analyze customer reviews or feedback and compare them with the competition to understand where improvements need to be made.
Try Plaraphy to perform sentiment analysis
An AI-based tool is required to ensure that sentiment analysis is performed in the best way and get results that are true to the intentions of your customers and really know their opinions. So try using Plaraphy to analyze the sentiments of the interactions and know where to focus the improvements or innovations that your company offers.
The Plaraphy API is a Text Analysis tool with various features, in addition to performing sentiment analysis on the text you provide it also offers rewriting, paraphrasing, summarizer, plagiarism detector, classifier and text extractor from the url you indicate.
Also, when you’re short on words and lacking in inventiveness, an API like Plaraphy, which can change any word, sentence, or paragraph, can be useful for more than just sentiment analysis. It gives you more control over the tone of your material by giving you with a list of synonyms to choose from three modes, these being: standard, fluency, and creative.
All you have to do is go to the website, click here.
– Go to the upper right button ‘Text Analysis.
– Select the ‘Sentiment’ tab.
– Paste the text you wish the API to analyze in the given box.
– Validate you’re not a robot, and click on ‘Run’.
As easy and fast as that! You’ll be sending API queries in no time! Depending on your subscription, you may also be limited to a certain number of API requests per month. Click here to see Plaraphy’s pricing and pick which plan is best for you.
With this information in hand, you may begin using Plaraphy API to direct your business towards the desires of the customers you want to reach and maintain!
Also published on Medium.