Do you want to know the purpose of data classification APIs? If so, this article is for you because it contains the solutions you seek as well as information about the top API currently offered on the adtech market.
Recall that an API is a set of procedures, mechanisms, and structures that links two software applications to do a particular task. A data categorization API gathers information from any URL or domain, parses it, then classifies it into groups for distinct groups.
Businesses whose primary business plan relies on a digital platform, such as a website, domain, or other online URL, frequently employ data classification APIs. The quantity of data that a URL can gather is enormous, as you undoubtedly already know, but it needs to be put to use.
Using a data classification API is the best way to gather and analyze this data. Thanks to these content classification APIs, you may get data on your website’s traffic, bounce rates, dwell times, and visits. As a result, such an API will provide you with superior KPIs, which are crucial for changing your business and marketing.
Additionally, they can give you vital lead data that you can use to complete your databases and carry out more targeted marketing. These instruments, often referred to as data enrichment APIs, offer details on the age, gender, location, and interests of people who visit your website.
This may be utilized to improve personalisation when attempting to provide a service or product, and as everyone in the adtech and marketing industries is aware, higher personalization yields a better ROI.
These APIs can extract specific data and recognize textual themes, intent, or attitude by using the website categories offered by the Internet Advertising Bureau (IAB). There are over 500 categories in the IAB, ranging from the industry in which a site operates to more specialized subcategories that focus on the goods or services the business provides.
The fact that they are AI-powered APIs, however, means that they might provide speedy results and provide you access to a lot of data that has been studied and organized. Therefore, in order to get the most out of your human resources, we suggest that you incorporate one of these APIs into the regular operations of your business.
What Is The Best Data Classification API Available?
Despite the fact that there are several data classification APIs available, like Clearbit and URL-Classification, we will introduce Klazify here since we believe it to be the most accurate data classification API.
In our opinion, Klazify is the best company data API currently available. You may test it out without spending any money thanks to its user-friendly platform, which makes it incredibly simple to get amazing results in just a few seconds.
In order to gather website text content and meta tags from the internet, Klazify uses Natural Language Processing (NLP) and a machine learning engine. As a result, JSON, PHP, or Python can all be used to provide an answer.
Klazify’s classification taxonomy is compatible with 1-to-1 personalization, marketing segmentation, internet control, and other applications because it is based on the IAV B2 standard. As a result, Klazify provides a social media scraper that can also return a list of URLs for every social media channel associated with a domain in addition to other helpful information.
How To Use This?
In this section, we’ll show you how to utilize Klazify to extract data from a website. Just adhere to these simple instructions:
- To get an API key, go to www.klazify.com and fill out the form.
- Locate and copy any domain you want to analyze from the area you have chosen.
- Submit it after confirming that you are not a robot.
- The server will subsequently send you your API answer, which was created using one or more programming languages like Python.
- Find the information you require and utilize it to the fullest.
We have already told you why data classification APIs are used for and presented to you the best one available right now. Give Klazify a try and take advantage of it!