It’s not surprising that email marketing is one of the global trends with the quickest growth rates. The number of email users was 3.9 billion last year, and in a few years, that number is expected to increase to 4.3 billion. Anyone may see email as the marketing treasure trove that it is, but only a clever marketer can take advantage of this chance to connect with their target market, leads, and clients faster, more effectively, and more efficiently than ever before. Continue reading Which Is The Most Popular Email Marketing Platform In 2022?, we will tell you about Postr, a tool that will allow you to obtain better results than any other platform.
The issue is that there are so many options available for email marketing software that your head will spin for days. Additionally, each of the different services offers a ton of features. There are a few things that you simply can’t (or shouldn’t) live without, regardless of the size of your company, the sector you’re in, or your target market. The most popular of all, without a doubt, is the one provided by Google. However, popularity does not equal quality. Therefore, it is better that you analyze other options.
What is email marketing?
E-mail marketing consists of sending emails to a database or contacts, such as your frequent customers, sporadic buyers, or prospects.
It is a digital communication strategy focused on developing a relationship with customers and prospects through email; which allows us to offer a unique value to each user according to their activity or need.
How does email marketing work?
Email marketing uses email as a means of contact aimed at a specific group of people, who are usually found in a pre-selected database.
Through this, a clear and concise message is sent about the information to be transmitted. In order to generate a flow of communication, the message must be sufficiently attractive in such a way that it motivates users to open it. Likewise, it must have a link so that the client can choose not to receive more information of this type.
Being a direct marketing channel, it allows you to segment, personalize and increase the conversion of potential customers.
Importance of email marketing within a digital strategy
Although it was one of the first digital marketing strategies, it is still relevant due to its high accessibility, as it can reach a variety of audiences with just one click.
Its importance lies in being present in the lives of your consumers and forming lasting relationships with customers by sharing content, news, and updates.
If you are still not sure to implement this essential tool as part of your digital strategy, here are some facts to encourage you:
- According to Statista, in 2018 approximately 281 billion emails were sent and received every day around the world. This number is projected to increase to more than 347 billion emails per day by 2023.
- According to Doppler, 92% of adults use email, of which 80% check it several times a day.
Check Postr
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
To use it, you must do the following:
- Create an account at www.sendyellow.io
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can send up to 20,000 emails each month. You are not limited to only sending newsletters, so you can send welcome emails, birthday wishes, and any other kind of information.
Learn more about this on Develop Your Email Marketing Campaign With This Digital Platform In 2022
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Also published on Medium.