If you want to know the exact location of your users to improve and personalize their experience, then you should read this post.
The process of determining the geographical position of an Internet-connected host is known as IP geolocation. This is accomplished by applying geolocation technologies to determine the origin of an IP address. A unique identification for devices connected to the Internet is an IP (Internet Protocol) address. IP geolocation helps in legal processes like disaster relief and emergency response, as well as commercial and marketing operations like tailored advertising and analytics, by determining the physical (geographical) location of a host with an IP address.
The primary benefit of having this data is that you can use it to customize your site based on the user’s location. For example, you could utilize it to show the customer the time in their local time zone or to display your rates in their local currency.
Also, in internet marketing and web development, IP geolocation is becoming increasingly used. IP Geolocation is already being used by successful internet organizations and startups like Facebook, LinkedIn, Twitter, Google, and Yahoo to build targeted marketing campaigns, refine search results, and track user activity online. On the other hand, small brands have no notion of how to incorporate IP Geolocation into their marketing strategies.
In these situations, having the correct IP address lookup API can be highly valuable to your company. To do so, you’ll need a simple service that delivers data on the location of any IP address quickly and precisely. If you’re developing a new app, you’ll need to discover a decent API to integrate into your website or mobile app in order to geolocate users.
There are numerous geolocation technologies available nowadays that could be ideal for you. However, there is a platform that is widely regarded as one of the best: IpXapi.
Why IpXapi?
IpXapi is a global provider of IP to geolocation APIs as well as a global IP database. We can use this API to track down and identify website visitors based on their IP addresses. It also contains a ton of information, such as the client’s location, the connection it uses, the zip code, and so on.
In simple words, IpXapi is also one of the most widely used and useful programs. This API is capable of handling anywhere from 100 to one million requests per day. It’s available in English as well as in a number of different formats, including Jason, Python, and Php Curl.
It’s also linked to a number of well-known Internet service providers (ISPs), who provide regular updates on new and current IP ranges. The API’s database is constantly updated, with up to 24 database changes per day, because this platform is connected to a variety of channels that provide real-time IP data.
Moreover, it supports more than 2 million unique locations in more than 200.000 cities around the world. Its connectivity and security features are also really accurate, and they will substantially help your website.
How can I pay?
The premium package can be purchased with a debit or credit card, as well as PayPal. For Enterprise clients, the fee can be paid by credit card (Visa, MasterCard, American Express, Diner’s Club, Discover), PayPal, or traditional bank transfer.
Please remember that you can cancel your subscription at any time. Your chosen plan will automatically refresh each month as ipXapi is a monthly subscription service. Your subscription can, however, be upgraded, downgraded, or cancelled at any moment.
Also published on Medium.