A multilingual website is a site that is available in two or more languages and offers visitors from different parts of the world quality content in their own language. Websites are universal by nature, you just need to check the statistics of a page in Google Analytics to confirm where the traffic is coming from and verify that some sessions are coming from different geographical points. Therefore, continue reading Which Is The Best Translation API For Worldwide Companies?, we will tell you about this and about Text Translation and Language Detector API, a software that will allow you to work in all the languages you need.
Some benefits of having a multilingual website
Extend the reach of your website
Having a multilingual website allows you to reach a much larger audience. After all, why limit yourself to a single target group when you can target a larger number of consumers simultaneously? If your brand sells clothing online and you’ve seen monthly visitors from the United States or Canada, why not offer them the opportunity to buy your product and increase sales for your business? Think about it, by optimizing your website you will be able to reach more people and grow your business.
Consider the following figures:
1. On the Internet, Spanish is the third most used language, after English and Mandarin Chinese.
2. Spanish is the second language on Wikipedia by number of queries and also the second most used on Facebook and Twitter.
3. English is native language of 379 million people.
4. In the United States almost 57 million people have skills in Spanish.
5. Nearly 2% of the US population can communicate in Mandarin Chinese.
6. According to 2018 figures, speakers of Tagalog, Vietnamese and Korean in the United States number almost 5 million.
7. According to the UNWTO (World Tourism Organization), in 2018 there were almost 3.9 million international tourists who visited Brazil for leisure and vacation reasons.
Build trust in your audience
According to the Can’t Read, Won’t Buy survey, conducted by Common Sense Advisory in 10 non-English speaking countries in 2014 and whose objective was to test the hypothesis that a company’s sales can be increased by translating and localizing its products and website, it was found that people feel more comfortable when they can purchase products and services in their native language.
Here are some data from the survey:
1. 75% of those surveyed stated that they like to purchase products in their mother tongue, a figure that increased by 2% compared to the results of the same survey conducted in 2006.
2. 55% said they shop only on websites where information is presented in their language, and among those with limited English skills, this figure rises to 80%.
3. 60% said they rarely or never shop on English-only websites.
When an audience can access a website translated into their language, they gain respect and appreciation from a company. People value this effort and reward it by giving their trust.
And it’s not just a matter of respect, as it’s completely natural for internet users to feel more comfortable reading articles or browsing products in their own language. In this way, they are sure that there will be no misunderstandings, increasing the chances of carrying out the purchase over time.
Text Translation and Language Detector API: The Best Translation API For Worldwide Companies
This API’s goal is to assist you in determining the language of any text you provide it with. Additionally, you will have the option of dynamically translating your preferred texts. Text Translation and Language Detector API is perfect for businesses or users who deal with international traffic. Displaying your content in the language of your choice will help you provide different options for different users. Additionally, translating those texts will assist you in expanding the audience for your content.
What this API receives and what your API provides (input/output)?
Just pass the text that you want to translate or detect the language from. You will be receiving either the language or the new text translated.
If You Want To Learn More About This, Read…
What Is A Text Translation And Language Detector API?
Benefits Of Using Machine Translation For Your Business
Thank You For Reading Which Is The Best Translation API For Worldwide Companies?
Also published on Medium.