Email marketing is one of the most underappreciated marketing tools in the cannabis industry. Email presents a significant potential for cannabis businesses to take advantage of an intense and high-return channel. If you’re seeking for new methods to increase your sales and keep your customers engaged, email marketing is the way to go.
Emails About Cannabis Replenishment
The cannabis sector is an excellent match for replenishment emails. Marijuana-infused goods have a limited shelf life. Consider things such as marijuna flower, vaping accessories, and medicines. They’re all in need of refueling.
When it’s time to repurchase a product, replenishment emails are created and sent to customers immediately. The nicest part about all of these things is that they’re all quantifiable, which is the first step in managing a replenishment email.
There are various methods to set up a replenishment email trigger. You’ll need to keep records of when your customer runs out of an item and wishes to reorder it. This may be accomplished through customer research or forecasting based on shopping activity.
For the customer, replenishment emails work nicely. You’re sending them exactly what they want at at the right time.
Welcome Emails, But Personalized
A strong first impression can never be overlooked. Your welcome email sets the tone and demonstrates what customers could expect from your email marketing. Remember to double-check that it’s appropriate and more than a basic hello email. This has the potential to elevate the consumer connection.
Segmentation Should Never Be Overlooked
With the various types of segmentation, you can send your customers a personalized welcome email that is tailored to their needs and guides them through the item they will be using the most.
Segmentation of Products
Rather than just sending a generic welcome email, send a personalized message. You may ask certain sign-up questions and categorize your customers before they become regular customers. You may accomplish this, for example, by including a few options on the signup form.
Geographic Segmentation
Each licensed state in the United States and other nations has its own set of rules and laws. Geographic information may be used for both management and acquiescence. In addition, you’ll be able to learn more about what others in that area are interested in.
Cannabis Newsletter Content
This is an excellent strategy for retaining existing clients and attracting new ones. Folks are interested in hearing what you have to say and what you believe.There’s a good possibility they’ll sign up for a newsletter if they’re interested in learning more about marijuana.
There are several options when it comes to selecting the finest email marketing platform. Postr is among the most well-known. This is one of the greatest free email marketing software options since it has content-ready, responsive free email templates that work in all major email clients. This program allows you to send up to 20,000 emails each month with Postr branding with the free email marketing plan. The cost of a paid subscription starts at $25 per month.
It’s also a web-based application that works in most web browsers, so the client doesn’t have to download or install any software. The drag-and-drop email builder is ideal for people who are new to email marketing.
You can distribute customized information on a one-to-one basis depending on the automatic rules we define for each user, in addition to the typical functionality supplied by most email marketing platforms. To improve your content, layout, or send time, do an A/B or multivariate test. While this isn’t a must-have for your email marketing efforts, it is useful if you want to send automated, real-time, content-based emails.
Email marketing can be a very valuable technique for delivering emails directly to your current and future consumers if done correctly. Running a successful email marketing will keep your Cannabis company active on the first pages of Search engines and will enhance connection between your company and its customers.
Also published on Medium.