Email marketing for Cannabis, it is one of the most neglected marketing mediums in this industry. There is a huge opportunity for cannabis brands to take advantage of an aggressive and high ROI channel that is email. If you’re looking for more ways to boost your sales and keep your clients engaged, then email marketing is the solution for your business.
Cannabis replenishment emails
Replenishment emails are an exceptionally good fit for the cannabis industry. Marijuana infused products are consumables that run out. Start thinking about products like marijuna flower, vape accessories and supplements. They all need replenishment.
Replenishment emails are triggered and automatically sent to clients when it’s time to reorder a product. The best thing about all of these supplements is that they’re measurable, which is the earliest step in controlling a replenishment email.
A replenishment email trigger can be set up in several ways. You’ll need to see when your client runs out of a product and wants to purchase again. That can be done through predicting based on shopping performance, or client studies.
Replenishment emails work pretty well for the client. You are mailing them the precise thing they want at the precise moment.
Welcome emails, but personalized
You can never defeat a great first impression. Your welcome email prepares the field and shows what clients can think from your email campaigns. Don’t forget to check it’s proper, and more than just a simple hello email. This can take the customer relationship to the next level.
Never Skip Segmentation
With the different kinds of segmentation you can mail your clients a original welcome email that is designed to fit and point them through the product they’ll be utilizing the most.
Product Segmentation:
Instead of sending a general welcome email. You can ask some sign up questions and segment your clients prior to they even become current clients. You can do this by incorporating a few choices on the signup form, for example.
Geographic Segmentation:
There are different rules and regulations in every legalized state in the US and other countries. You can use geographic information for both administration and acquiescence purposes. While also being able to obtain details on what people are interested in that location.
Cannabis Newsletter
Content is an amazing tool for clients retention and to attract new clients. People want to know what you want to say, what you think. If they want to know about Cannabis there is a great chance for a newsletter.
When also choosing for the best email marketing platform, there are plenty of choices. One of the best well known is Postr. This is one of the best free email marketing software that comes with content ready, responsive free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month.
It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer. The drag-and-drop email builder is perfect for beginners with limited email marketing experience.
In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails.
When it’s done the right way, email marketing can be for sure a useful tool for sending emails directly to your clients and potential customers. Running a good email campaign will keep your Cannabis Businesses fresh on the first pages, and reinforces the communication among your company and clients.
Also published on Medium.