Are you looking for a tool that can help you extract information to complete your databases in an accurate way? If that is your case, read to the end because here we will introduce you to the most popular lead enrichment APIs in 2023 and much more!
Nowadays, for any company, B2B or startup, it is essential to have accurate data to be able to complete databases in a correct and updated way. This is essential to be able to design a good marketing and sales campaign, and to have a personalised customer service.
You should remember that the act of gathering, maintaining, and analyzing data that relates to a customer’s interest in a company’s product or service is known as lead enrichment. Therefore, lead enrichment’s ultimate objective is to produce insights on how to improve the sales and marketing process and raise conversion rates.
However, it is not at all easy to get detailed information about your leads. Sometimes, when you give them the option to complete a form or a survey, the data entered is often not correct. Then you spend time and money checking all those data that could be obtained in a much faster and more effective way.
For that, it is necessary to use a lead enrichment API. These software programs use artificial intelligence to extract information from the data that a website accumulates, and that is why they are the best solution for those who are looking for complete and updated databases.
Lead enrichment APIs can provide answers quickly and in just a few clicks. Plus, you don’t need to be a programming expert to use them. While there are several on the market in 2023, here are the ones we consider to be the best of them all.
Klazify
Klazify is the best lead enrichment API for automating and obtaining information for any kind of business. It was developed by Zyla API Hub, the most well-known API marketplace at the time. By utilizing Natural Language Processing (NLP) and a machine learning engine, this program collects web data from website content and meta tags. Python, PHP, or JSON are just a few of the programming languages this API can react with as a solution.
The relevant domain name or URL will be visited by this URL categorisation API, which will then collect data and construct the necessary classes using the IAB V2 Standard classification taxonomy. Its results can be used, among other things, for internet administration, one-to-one customization, and marketing segmentation. Therefore, using Klazify for lead enrichment is the best option.
Clearbit
You should also consider this option if you need to collect exact data to finish your database. One of the most well-known lead enrichment APIs is Clearbit. Accurate lead scoring and routing, thorough customer segmentation, and data-driven reporting can all be aided by automated enrichment. Each account in your target market may receive over a hundred additional data items, including installed technologies, the number of staff, revenue, location, customer information, and more. Clearbit is one of the most well-known lead enrichment APIs available.
Webshrinker
Useful alternative text analysis API is called Webshrinker. It searches through billions of websites, gathers them, and organises them using artificial intelligence. Massive data sets are handled by machine learning algorithms, and consumers obtain fresh data via an API call or a database update. It may also check trademarks and graphics for the most recent malware and scams. It is therefore perfect for text analysis.
We have already introduced you to the 3 most popular lead enrichment APIs in 2023. You should give them a try and complete your databases in an accurate way!