If you want to improve your database, read this article to learn how to do it using these APIs.
In today’s world, it’s vital to comprehend how much an API can change a corporation. If you want to enrich your customers’ or competitors’ data and alter the message so you may increase your business, you’ll need to use a dependable company data API.
Data enrichment is the process of combining third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to improve the data they already have so that they can make better decisions.
By combining data from a third source, brands can gain a greater insight of their customers’ lifestyles. Because marketers know more about their customers, the enriched data produces richer and more detailed results, allowing them to adapt their communications more simply. Effective data enrichment strategies are required to create the golden customer record.
Even the most comprehensive dataset lacks the behavioral and transactional information needed to establish a complete single picture of the customer. This is why data enrichment is critical to marketing’s long-term objective of delivering personalized experiences.
If you want to undertake data enrichment for any organization, you’ll need to use an API, which is a communication link between two computers or applications. It replies to GET requests and collects data based on your needs.
When a user fills in a company’s name or domain name, the data enrichment API will retrieve whatever it can about it. The data it will collect includes the company’s description, geographical location, size, and even social media accounts.
It’s crucial to realize, however, that not all APIs are created equal. As a result, these are some of the most effective data enrichment tools:
1- Klazify
Klazify is a common URL categorization API that is lauded for its ease of use, which allows professional and non-professional programmers alike to utilize it.
It’s an API that connects to a domain or URL, gets data, and categorizes it using an IAB V2 Standard classification taxonomy for one-on-one customization, marketing segmentation, online filtering, and more. As a result, a category may now be assigned to the URL or domain.
To get company data, go to www.klazify.com, register, and then paste the URL of the website you want to categorize and submit. This is how you’ll discover all you need to know about any brand you’re interested in.
Also, the Website Categorization API scans a website’s content and meta tags with a Machine Learning engine. It uses Natural Language Processing to classify information from the web into up to three categories (NLP).
2- Snov.io
Snov.io is a CRM for managing contacts and cold outreach, but they also offer data enrichment via the Snov.io API. This API can be fully integrated into your platform and provide you with all of the data associated with an email address.
So, all you have to do is enter your prospect’s email address, and you’ll get complete lead profiles. Additionally, Snov.io’s API allows you to generate additional leads, email verification, and email sending functions.
3- Clearbit
ClearBit is a complete API suite for finding business information such as logos. It is a very user-friendly application with a straightforward design that displays each symbol in a logical sequence. You can quickly discover the website of any firm and contact them about your items. This program’s extensions are automatically updated to provide users with critical information.
Clearbit is a lead generation and contact generation tool. With 80 matching parameters accessible, it allows you to build out our events based on objectives and geography. The software also improves current Salesforce data and updates it every 30 days. You may narrow down the results by name, title, department, and so on.
Also published on Medium.