Do you know what taxonomies are and how they apply to websites? The objective of this entry on taxonomies is to demystify the concept; in this way, lose the fear of its application to organize content on websites; and provide you with a tool for it: Text Classification IAB Taxonomy. For some reason, the term seems to suggest a complex process of understanding, so if we realize that a taxonomy is a classification by another name, we are already well on our way. Keep reading Which API Can Help Me With Web Taxonomy?to begin to internalize yourself!
So… What is a taxonomy?
A taxonomy is an information organization structure that has a set of categories and subcategories, thanks to which we can unite entities (things) that share some common characteristic. For example, Film and Television share the characteristic of being audiovisual products, for which they are subcategories of the Audiovisual Communication category. The first intrinsic idea of taxonomies is that they have terms, such as Film and Television. These terms express categories, concepts, or classes, depending on the point of view.
The second intrinsic idea of taxonomies is that all terms are related or connected to each other. All terms are part of a parent term or are the parent term on which other subordinate terms depend. In turn, the higher-level terms are part of a top-level term, although this is not always expresse d.
Taxonomies can be useful for various purposes, such as organizing books in a library to organizing content on a website. In this way, we can say that the main function of a taxonomy is to predict where the things we are looking for are going to be. In other words, its main function is to avoid sequential scans or reduce the number of interactions required to find something.
A taxonomy’s main virtue is clarity, which derives mainly from logical-semantic coherence, although it is not always easy to achieve. Finally, it should be noted that, until the arrival of the web, taxonomies were hardly known by that name (except in some disciplines, such as Biology), being much better known as classifications.
Some Tips
Know who your readers are
The main goal of the online taxonomy you’re going to develop is to make it easier for your audience to access the information they require to eventually make a purchase. Only if you are aware of your customer base is this feasible. It will be simpler for you to develop a web taxonomy that meets your specific requirements once you are aware of your target audience.
Sync up the entire team
To establish a similar vocabulary and understanding across all of your business units, it is a good idea to share and use the same web taxonomy. Keep in mind that your customers only know or perceive you as a single thing, not as various parts. Thus, be careful to speak in the same language.
Check Text Classification IAB Taxonomy:
An API For Web Taxonomy
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. IAB Tech Lab’s Content Taxonomy specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about things like race, politics, religion, or other personal characteristics that could result in discrimination.
While the Content Taxonomy itself doesn’t constitute sensitive data – it simply categorizes page content, and does not on its own reveal information about a user –; there are few technical controls preventing taxonomy nodes from associating with individual IDs to build behavioral profiles over time based on content preferences.
Some frequently asked questions…
What this API receives and what your API provides (input/output)? Just pass the text that you want to categorize and you will be given its IAB taxonomy. Simple as that!
What are the most common uses cases of this API? This API is intended to help those companies with a large amount of data that needs to be sorted by category. Thus, you will be able to gather text by grouping it by category. Besides, ideal for marketing agencies that want to extract data online and want to categorize it as well. Also, helpful to classify sentences or slogans, you will be given the exact categorization in IAB standards.
Are there any limitations with your plans?
Besides API call limitations per month:
Testing Plan: 5 requests per second.
Basic: 10 requests per second.
Pro: 30 requests per second.
Pro+: 60 requests per second.
If you want to know more about this API we recommend…
Classify Any Text You Want And Improve Your Business With This API
Also published on Medium.