Do you work in the pharmacy sector and are having trouble marketing your products? Then take a look at these other options to create pharmacy-related email marketing!
The pharmacy industry includes major chains and local pharmacies that provide prescription medications and cosmetics to the general public. The industry is extremely concentrated, and go-to convenience stores have posed major competition.
Email marketing is becoming a significant part of the entire advertising budget. This is the process of sending emails to promote a service, communicate with existing contacts, and get new consumers. As a result, you’ll see an increase in site traffic and purchases.
Regardless, it’s likely that you’ve had trouble promoting your material. Because email marketing systems like Mailchimp don’t enable you to sell pharmaceutical products, this is the case. They normally prohibit this type of content and refuse to allow you to send any more emails. As a result, it’s critical to find solutions that allow pharmacies to market via email. Let’s take a look at the top three email marketing tools:
1. Postr
Postr is a free and open-source email marketing platform. They use artificial intelligence, allowing the application to conduct a more thorough and in-depth analysis of each of your clients. This gives you extra advantages since it allows you to engage with your customers in a more effective and efficient manner.
Postr may be used to automate follow-up calls, contact segmentation, and transactional emailing. Postr uses Al-drive algorithms to help you choose the optimum time to send emails to obtain the greatest outcomes. Anyone who creates a Postr account gets email templates, up to 200 subscribers, and an infinite number of emails.
You may have one-to-one tailored information in addition to the normal possibilities given by most email marketing solutions, based on the automated settings we establish for each receiver. Email marketing campaigns do not necessitate this. It may, however, send out automatic, real-time information updates.
2. HubSpot
HubSpot is an email marketing service that integrates CRM with marketing automation to help businesses thrive. For advanced marketing and functionality, HubSpot will be a great option. This platform can develop sophisticated email campaigns that provide each contact with a personalized experience based on CRM data. Furthermore, you can use if/then logic in your automated email sequences to ensure that each contact receives an email based on previous interactions with your brand.
3. Klaviyo
Klaviyo is an e-commerce email marketing service that is hosted in the cloud. The tool enables users to send customized email campaigns based on variables such as purchase and viewing history, as well as how customers responded to previous emails. By doing this, you may segment your contacts based on previous purchases and send personalized email marketing to them.
Also published on Medium.