Do you want to improve your marketing strategy with ad targeting? You need to try this IP geolocation API.
Ad targeting, or targeted advertising, is an advertisement technique where advertisements are placed in specific areas of the screen to increase visibility and “clickability” or to give tailor-made ads based on the user’s past behaviors and preferences.
Targeted ads are meant to reach certain customers based on demographics, psychographics, behavior and other second-order activities that are learned usually through data exhaust produced by users themselves.
What is geolocation, and why do advertisers request it? Geolocation is a technique used to determine a person’s geographical location based on their digital data. Data sources include IP addresses and GPS coordinates, as well as proxy data like someone searching for “restaurants in Durham”.
Location targeting helps you focus your advertising to help find the right customers for your business. This specific type of targeting could help increase your return on investment (ROI) as a result.
If you want to perform ad targeting for your business you need to get an IP geolocation API, but finding one that’s good and will save you time and money isn’t easy, that’s why we recommend ipXapi.
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms and act accordingly based on the time-related metadata returned by the ipXapi API.
With it’s extensive set of localization data you can implement geographic restrictions on your site, optimize ad targeting or deliver user experiences knowing the location of your website visitors.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.