If you don’t know what Taxonomy is, you’ve probably been applying it anyway. In this short article, we will tell you about it, what it is and how to use it. Continue reading What Is The Taxonomy Of A Website And How To Do It; we will also introduce you to a tool that will help you with it: Text Classification IAB Taxonomy.
What Is The Taxonomy Of A Website
And How To Do It
It is the information architecture part of the site. It is a system that focuses on organizing and labeling content so that it is easy to understand and manage. The use of a correct taxonomy will allow users to find what they are looking for through the categories, attributes, and added value that your products have.
Statistics indicate that 75% of users leave websites if they don’t find what they are looking for in less than 15 seconds. They even state that it is not strange to see how poorly organized sites sell 50% less than those that are. So sales failures are not only due to poor marketing strategies but also to how the information is presented to customers.
What we are looking for when we are easy to use is more than just looking good on the internet, but also impacts the final result due to usability.
What are the most common structures?
Hierarchical and faceted taxonomies are the most common. These have a lot in common and it is very likely that you will choose your structure according to the needs of your company, and your products.
Hierarchical
Generally, people are more familiar with this type of structure, it is the classic category tree that has a central axis and is subdivided from more general to more specific. The data here is predominantly text only and is very useful for small websites.
Faceted
This structure allows you to quickly filter on websites that are very large or have a lot of product information. The grace in this type of structure is that clients do not have to know the specific category, but rather they can use a language that is easy for them and the browser does the combination of attributes to find what they are looking for. In fact, they can search for numerical, text, or more specific data-based information and they will be able to find what they ask for.
Take Advantage Of Website Taxonomy With
Text Classification IAB Taxonomy
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. IAB Tech Lab’s Content Taxonomy specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about things like race, politics, religion, or other personal characteristics that could result in discrimination.
Some frequently asked questions…
What this API receives and what your API provides (input/output)? Just pass the text that you want to categorize and you will receive its IAB taxonomy. Simple as that!
What are the most common uses cases of this API? So, this API helps those companies with a large amount of data that needs to be sorted by category. Thus, you will be able to gather text by grouping it by category.
Are there any limitations with your plans?
Besides API call limitations per month:
Testing Plan: 5 requests per second.
Basic: 10 requests per second.
Pro: 30 requests per second.
Pro+: 60 requests per second.
If you want to know more about this API we recommend…
Classify Any Text You Want And Improve Your Business With This API
Also published on Medium.