Looking for a Good and Free URL Classification API for DSPs?
A website’s content is divided into categories using the Website Categorization API. It takes URLs and categorizes them. On the internet, there are a number of APIs for Company Logos and Categorizations, but Klazify appears to be the most popular and should suit all of your requirements.
Klazify‘s Website Categorization and Company Logo API scans the text and meta tags of a website with a machine learning (ML) engine. Using natural language processing, it extracts text from the site and divides it into up to three categories (NLP).
Customers who require a free alternative to domain categorization will profit from their offline database. Common use cases include hardware/product integrations, specialized applications, and internal use inside a major business.
DSPs
DSPs (demand-side platforms) are a common sight in the programmatic ad buying world. They’re a platform that connects several ad exchanges into a single interface to make buying and selling digital ad inventory easier—in the case of mobile marketing, this inventory is found within apps.
Logo API
You can now obtain a company’s domain in exchange for the company’s logo as a consequence of technological innovations. This type of software can help app developers that need a large number of company logos but don’t want to wait for their customers to deliver them. Profile enrichment is currently required, and it is widely utilized in banking and corporate systems.
Klazify creates a logo for every website automatically, ensuring that even the most obscure and new websites have one. The application can be used to hide the backgrounds of higher-resolution legal logos downloaded from the website. The logos can now be used on any non-white backdrop.
Klazify’s Company Logo API will look for a logo for a domain they don’t own.
As a result, it has the highest level of trust.
How Klazify Works
Klazify will visit the specified site or URL, collect data, and categorize it using an IAB V2 Standard classification taxonomy, which can be used for 1-to-1 personalization, marketing segmentation, internet filtering, and other reasons. As a result, a category can now be assigned to the URL or domain.
State of the art accuracy
Their website classification API is quite accurate; a single URL query will classify a company’s industry into one of 385 different topic areas.
Domain Processing
Klazify’s domain processing begins one of two ways:
- New Domain Ingestion: Klazify examines the website, chasing new domains and re-indexing previously categorized domains.
- External feeds: External data sources that are given to Klazify to process.
Categorization
A URL is classified once it has been examined and passed the security checks.
Domain categorization
There are several topic areas to pick from, resulting in a more complete list than prior taxonomies.
The categorization provided by Klazify is great for internet filtering and security apps, and it is completely free. They support practically every language spoken on the planet, as well as all available domains.
Klazify , as previously mentioned, uses the IAB Classification Taxonomy. The Interactive Advertising Bureau (IAB) has created a set of advertising categories and subcategories that are universally approved.
Google uses IAB classification to determine which category a domain belongs to when a publisher launches a Google Ads campaign that only appears on particular websites. The Klazify category is applied to all advertising websites on the internet if publishers utilize Klazify to identify whether or not website URLs are relevant and topical for advertising.
Klazify can assign a domain to one of several categories after it has been classified.A single website can only be divided into three categories using the IAB criteria.
The IAB has approximately 385 topic categories from which to choose.
Why Is Klazify The Best Option For URL Classification?
- Powerful & scalable
Klazify can handle millions of queries while being steady even under tremendous load.
- Easy-to-integrate
Customer’s time is valuable which is why Klazify’s APIs are simple to use and easy to integrate.
- Dedicated Support Manager
Their Customer Support Team is always there to answer any questions.
- Simple documentation
Each endpoint is well documented with examples so a customer can quickly get started.
Key Features
Big Data
Klazify uses strong machine learning to categorize billions of online pages, assuring that the categorization database is one of the most accurate on the market.
Wide Range of Applications
Customers may simply deliver services like Internet filtering, subscriber statistics, advertising networks, and fraud prevention using Klazify’s domain classification.
Data Firehose
Need access to the raw data stream of everything as it’s being categorized? Klazify provides real-time data firehose via HTTP.
Advanced Algorithms
Klazify’s technology classifies material on URLs, as well as complete websites and IP addresses, making it ideal for security devices that don’t have access to the full URL.
Developer-Friendly Responses
Every API response is returned as JSON, which can be easily read and implemented into your product.
Always Up to Date
Klazify’s web crawlers are constantly visiting and classifying new and existing websites, providing real-time results, and keeping the database always up to date.
So what’s the difference between the other website categorization API and Klazify?
To put it another way, Klazify is the next best thing to having a real person go over the full website you’re interested in with you. The added bonus is that this technology can accomplish this work on hundreds of thousands of websites in a single second for less than $790.00 per year.
Also published on Medium.