An email list can be a very powerful marketing source if you know how to use it. Read the text and learn!
How Can I Classify my Clients Lists?
It’s important to create different lists for different types of emails that you send out. This way, your clients only receive information that is relevant to them. For example, if you’re planning on sending an email about an upcoming sale, but not all of your customers will be interested in that sale because their favorite products are excluded from the promotion, it would make sense to segment them into different lists so they don’t feel bombarded with emails they have no intention of reading.
Although it’s such an important part of email marketing, building a healthy email list isn’t the simplest task. Here we mention some aspects that you should take into account:
- First, never buy a list. It’s a great way to end up in the spam folder. Plus, it might be illegal in some cases.
- Set up a preference center so subscribers can decide what they receive from you and how often.
- Capture email addresses wherever possible. Use lightboxes on websites, sign-ups on apps, use gated content on your website – but always be sure to provide value to your subscribers.
- Keep your subscribers engaged from the start and make sure you test every email to avoid making a bad impression.
- Clean your list regularly with re-engagement campaigns.
Which Is the Very First Step to Take Into Account?
Step 1: Create an Email List for Each Type of Customer
First, create four different types of customer lists based on how often they purchase from you:
- VIP customers who have purchased from you over five times
- Repeat customers who have purchased from you three or four times
- One-time customers who have purchased from you once
- Potential customers who haven’t purchased anything yet but are still interested in your products
Postr:
It is one of the best free email marketing solutions for your company! It includes content-ready, engaging email templates that look great in all major email clients.
You can construct processes for follow-up communications, segment clients, and send transactional emails using Postr’s email automation features. Moreover, you can decide the ideal time to send email messages for maximum deliverability using AI-driven algorithms. Besides, you can have one-to-one customized content based on the automatic characteristics we specify for each recipient, in addition to the conventional capabilities supplied by most email marketing platforms.
Postr’s Benefits:
- It is low- cost
- Increases customer loyalty
- Increases the customer lifetime value
- Allows you to connect with your customers more
- Works well for encouraging small-scale purchases
- More revenue for your company
READ MORE:
Affordable Marketing Tools for a Profitable Business – TheStartupFounder.com
Also published on Medium.