Email marketing is widely regarded as one of the most effective content marketing strategies for Micro-SaaS Founders. However, unless you use powerful email marketing software, it is not infallible.
In email marketing, creating an email list of contacts is only the first step. Customers must connect with Micro-Saas founders via email if they want to recommend their projects and services.
Software as a service (SaaS) is a method of delivering software as a service through the Internet. Web-based software, on-demand software, and hosted software are all terms used to describe SaaS applications. SaaS apps, whatever their name, are hosted on the servers of a SaaS provider.
Email campaigns are a great approach to market your business by providing crucial information to your customers and portraying your company as an expert in your sector. By generating links to and relevant material on your site, email may also aid search engine optimization, and picking the appropriate words to use in an email message can mean the difference between a successful campaign and a dismal failure.
There are numerous options when it comes to selecting the best email marketing platform.Postr is one of the most well-known. This is one of the greatest free email marketing software options because it has content-ready, responsive free email templates that work in all major email clients.
It’s also a web-based application that works in most web browsers, so the client doesn’t have to download or install any software. The drag-and-drop email builder is ideal for people who are new to email marketing.
You can distribute customized information on a one-to-one basis depending on the automatic rules we define for each recipient, in addition to the typical functionality supplied by most email marketing platforms. To improve your content, layout, or send time, do an A/B or multivariate test. While this isn’t a must-have for your email marketing campaigns, it is useful if you want to send automated, real-time, content-based emails.
Postr Benefits
- Email delivery that you can rely on
Postr’s whole business model is built around never losing an email and guaranteeing that your emails arrive quickly, not later.
- Free Email templates
Content-ready, responsive email templates are included with Postr, and they look fantastic in all major email clients.
- Top-notch support
You will never be charged more for excellent customer service. They are always available to assist you, whether it’s via email, live chat, or a one-on-one conversation.
- Secure and GDPR friendly
They put in a lot of effort to meet our duties as a processor under GDPR Article 28 and the EU-US and Swiss-US Privacy Shield regimes.
Email marketing, when done correctly, can be a very useful tool for distributing messages directly to your prospects and clients. Running a successful email campaign will keep your startup fresh on the top pages of Google while also reinforcing contact between your company and its clients.
So, how can you craft a memorable email marketing campaign that promotes your startup? Here are some ideas and examples to get you started:
Keep the subject lines of your emails simple and consistent.
The title of your email must be concise, whether it is a single word about your startup’s inauguration, a new thing to demonstrate, or a whole email with many content sections. The argument behind keeping email subject lines short is because people are less likely to read emails on desktops these days, and they are more likely to read them on mobile devices.
Why? Because the screen on a smartphone, for example, is substantially smaller, the email software can only display a limited number of words and characters.
Your subject line will be chopped off if it is too long, and the impact of your email marketing will be diminished. Your subject line should be between 3-5 words long to encourage people to open your emails. That doesn’t allow much room for creativity, but it is the most effective way to achieve greater results.
Include Numbers in the Subject
Content marketing has become all about numbers. Do you realize that seeing numbers and data-oriented material makes people respond significantly better? This is to be expected, given the quantitative nature of the data. Data is tangible proof that demonstrates something you want to emphasize.
Numbers are often used in banners on popular websites and businesses, and this practice is increasingly catching on in email marketing subject lines.
The addition of a number makes it more appealing to the client and also provides them with a measurable estimate of how long it will take them to read the entire document. By using numbers in your subject line, you will increase the likelihood that your email will be opened and acknowledged as a new startup.
Use the adequate words
If you don’t want your email to be deleted as soon as it arrives, make sure your subject line is appropriate.
You may, for example, ask a question and respond in the body of your email.
ImbueWords like ‘new,’ ‘today only,’ ‘contest,’ ‘giveaway,’ and ‘get it now can be used.
However, terms like ‘announcing, “success,’ ‘join millions,’ ‘congratulations,’ and ‘performance’ should be avoided because they can be mistaken for spam.
Anything connected to money, payments, awards, or weight should not be included in your subject line, since these could be mistaken for spam.
Improve email marketing strategies by using the customer name
Your customers will feel loved if you use their first name in the subject line of your email messages. The ones that mention their name in the subject line usually capture their attention among the thousands of emails they receive every day in their inbox.
Also published on Medium.