When you profile your database, you’ll be able to figure out who your ideal consumers are and create a better customer contact experience for them. You may then use that data to boost existing customer sales and find new clients who are more likely to buy from you.
The best way to do it is by working with a website categorization.
There are several Website Categorizations APIs available on the internet, but Klazify appears to be the most popular and should meet all of your requirements.
Klazify’s Website Categorization uses a machine learning (ML) engine to scan a website’s content and meta tags. It extracts text to classify the site and assigns up to three categories aided by natural language processing (NLP).
Customers who require a local alternative for domain categorization will benefit from their offline database. Hardware/product integrations, custom applications, and internal use at a large enterprise company are all common use cases.
How Klazify Works
Klazify will go to the requested domain name or URL, collect its content, and classify it according to an IAB V2 Standard classification taxonomy, which may be used for 1-1 personalization, marketing segmentation, online filtering, and more. As a result, the URL or domain can now be assigned to a particular category.
State Of The Art Accuracy
Their website categorization API is extremely accurate; a single URL search will classify a company’s industry into one of 385 different topic areas.
Domain Processing
Klazify’s domain processing begins one of two ways:
- New Domain Ingestion: Klazify examines the website, chasing new domains and re-indexing previously categorized domains.
- External feeds: External data sources that are given to Klazify to process
Categorization
Once a URL has been processed and passed the safety checks, it gets categorized.
Domain Categorization
There are many topic categories to choose from, making the list comprehensive but slightly broader than other classification taxonomies.
Klazify’s categorization is ideal for internet filtering and security applications, and best thing of all? They support all the domains available and almost all the languages of the world.
The Classification Taxonomy that Klazify uses is from the IAB, which was referenced before. IAB stands for “Interactive Advertising Bureau.” They’ve created a standard list of categories and subcategories for advertising purposes.
For example, if a publisher creates a Google Ads campaign and only wants it to appear on certain websites, Google uses the IAB categorization to determine which category a domain belongs to.This means that if publishers utilize Klazify to assess whether or not website URLs are relevant and topical for them to advertise on, the category that Klazify assigns to them is also applied to advertising websites throughout the internet.
Once Klazify has finished categorizing a domain, that domain can be assigned to several categories. Using the IAB criteria, a single website can only be classified into three categories.
The IAB has nearly 385+ possible topic categories to choose from.
Why Is Klazify The Best Option For Categorizing A Website?
- Powerful & scalable
Klazify can scale to millions of requests and keep being stable under heavy workloads.
- Easy-to-integrate
Customer’s time is valuable which is why Klazify’s APIs are simple to use and easy to integrate.
- Dedicated Support Manager
Their Customer Support Team is always there to answer any questions.
- Simple documentation
Each endpoint is well documented with examples so a customer can quickly get started.
Key Features
Big Data
Klazify categorizes billions of online pages using powerful machine learning, ensuring that the categorization database is one of the most accurate in the market.
Wide Range of Applications
Klazify’s domain categorization allows customers to easily provide services such as Internet filtering, subscriber analytics, advertising networks, and fraud prevention.
Data Firehose
Need access to the raw data stream of everything as it’s being categorized? Klazify provides a real-time data firehose via HTTP.
Advanced Algorithms
Klazify’s technology categorizes content found on URLs, as well as entire websites and IP addresses, perfect for security devices that may not have access to the full URL.
Developer-Friendly Responses
Every API response is returned as JSON, which can be easily read and implemented into your product.
Always Up to Date
Klazify’s web crawlers are constantly visiting and classifying new and existing websites, providing real-time results and keeping the database always up to date.
So What’s The Difference Between The Other Website Categorization API And Klazify?
The difference between all the other tools and Klazify is that the latter is the closest thing to a real human being checking every nook and cranny of the domain you’re interested in. The bonus is, this tool can do this on hundreds of thousands of websites in a single second for less than $790.00/year.
Also published on Medium.