Are you wondering what is IP geolocation? If that is your case, you are in the right place because here we will tell you everything about it and also share a quick guide on how to use APIs for it!
Large companies, startups and B2Bs all use different technological tools to optimise their time and financial resources. Generally, they use APIs, which stands for Application Programming Interface, i.e. software programs with specific functions that communicate with each other in order to provide a response.
On the other hand, in general, geolocation is the process of figuring out a person’s or a device’s online location by using their IP address. So, as a consequence, an IP geolocation API is a software that can determine the geographic location of a device connected to the Internet.
These IP address APIs can provide valuable information for any business, such as the nation, city, or ZIP code, from where a website visitor or an application user is accessing. As you can imagine, this data can have numerous usages.
First of all, it can be useful to complete your databases. IP address APIs provide information that you would otherwise have to get by asking your leads to fill out a form, which often may or may not be filled out with false information. By using an IP geolocation API, you can get accurate and true information in a matter of seconds.
On the other hand, this data can also be used to improve your targeting and personalisation. This is fundamental, as obtaining more data about your leads allows you to offer products or services more specifically according to the needs or interests of your leads.
Finally, an IP address API can also help you launch specific campaigns for your leads according to their country of origin, or restrict the content you display on your site to a certain region.
As you can see, a geolocation API is essential for any company looking to get more data about their potential customers and improve their sales strategies.
However, in order to use an IP geolocation API you don’t need to be a computer or programming expert. There are many of these APIs that are really easy to use and can provide immediate answers. In the next section we will introduce you to what we consider to be the best on the market and we will also share with you a quick guide on how to use it.
What Is The Best IP geolocation API?
The best IP geolocation API is named IpXapi and it was developed by the Zyla API Hub. Use the extensive library of localization data provided by ipXapi to implement geo-restrictions, enhance ad targeting, give users experiences according to their location, or strengthen security measures.
IpXapi appropriately manages IP statics. This is due to its big database and user-friendly API. These are linked to a number of reliable Internet service providers (ISPs), who regularly update both new and old IP ranges. Due to its links to multiple channels that provide real-time IP data, the API is often updated.
One of the best IP to geolocation APIs and services for a global IP database are offered by IpXapi. These days, a large number of developers, SMBs, and significant corporations use their real-time geolocation API with IPv4 and IPv6 Data.
Quick Guide On How To Use It
IpXapi is incredibly fast and easy to use. With a few clicks, you can rapidly receive a response. We’ll walk you through the steps you need to take right here.
- Create an account at https://ipxapi.com to get started.
- Track the number of responses by entering the IP address in the appropriate field.
- Look at the results.
We have already explained to you what geolocation is and shared a quick guide on how to use APIs for it. Give IpXapi a try and find out the results!