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What Is IAB Taxonomy Categorization And How To Obtain It

Do you have a website and do not know how to categorize it? Still don’t understand the type of categorization you should use? Read this post and let an API do the work for you!

Over time, the Material Taxonomy has evolved to give publishers with a consistent and simple approach to categorize their website content. To distinguish between “sports” vs. “news” vs. “health” content, for example. The Content Taxonomy definition from the IAB Tech Lab adds to the value of content classification signals by reducing the possibility of sensitive data points being generated regarding ethnicity, politics, religion, or other personal traits that might lead to discrimination.

While the Content Taxonomy does not contain sensitive data – it simply categorizes page content and does not reveal information about a user – there are a few technical controls in place to prevent taxonomy nodes from being associated with individual IDs and used to build behavioral profiles based on content preferences over time.

What Is IAB Taxonomy Categorization And How To Obtain It

The IAB Tech Lab Content Taxonomy is used to create the domain category (also known as IAB category). Tier-1 and Tier-2 (if available) level categories are commonly used in services such as advertising, Internet security, and filtering appliances.

Your business may utilize the IAB categories to create adverts and content to target web visitors from the various IAB categories, just like you can with the rest of the IP2Location data. Due to the complexity of this topic, some websites specialize in doing this categorization process for you. Among them are Brandfetcher, URL Classfication or Klazify. We recommend Klazify.

A Summary On Klazify

It’s a platform that automatically updates all of your scripts and platforms. Hackers are pursuing security holes in popular internet software, prompting program upgrades to repair security vulnerabilities. You should keep all of your software up to date and maintained.

What Is IAB Taxonomy Categorization And How To Obtain It

Way Of Operation

To get product information, you must first complete the following steps:

  • Create an API key by going to www.klazify.com.
  • Find and copy any domain or email address in the field you want to categorise. Submit it once you’ve confirmed that you’re not a robot.
  • The API answer will be in one or more programming languages.
  • Locate the information you require and apply it appropriately.

Website Categorization

Klazify will go to the specified website or URL, gather data, and categorize it according to an IAB V2 Standard classification taxonomy for 1-to-1 personalization, marketing segmentation, internet filtering, and other uses. As a result, a category may now be assigned to the URL or domain.

Domain Processors Who Can Be Trusted

The domain processing in Klazify starts in one of two ways:

– New Domain Ingestion: Klazify searches the Internet for new domains and re-indexes those that have previously been classified.

– External data feeds: Klazify is provided external data feeds to process.

URLs With a High Ranking

The categorization provided by Klazify is useful for router applications, and it is completely free. They support practically every language spoken on the planet, as well as all accessible websites. Klazify, as previously stated, uses the IAB Classification Taxonomy. The Interactive Advertising Bureau (IAB) has created a set of widely recognized advertising categories and subcategories.

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