Are you wondering what domain reputation is? You have come to the right place. In this article we are going to explain what it is and how to obtain it with an API. So, stay tuned.
The entire “health” of your brand’s domain, as perceived by mailbox providers, is known as its reputation. Several variables, including engagement, spam complaint rates, spam traps, and bounce rates, affect your reputation.
Consider your online presence as having a “credit score.” More consistent inbox placement and more recipients will see your emails if you have a higher score, which is determined by engagement, statistics, and effective email marketing techniques. Your score decreases if your domain has a poor history (spam complaints, low openings, excessively high bounce rates, spam trap visits, etc.). You’ll experience problems like the placement of the spam folder, increased throttling, or even blockages from the mailbox provider as a result.
To sum up, your website’s domain reputation lets the world know how reliable it is. It is based on a number of previously mentioned factors. Therefore, a website with a good reputation is more likely to be secure and reliable, whereas a website with a bad reputation may be harmful or unreliable.
What Can Influence My Domain Reputation?
The following things can affect a website’s reputation:
- The domain’s age: Older domains typically have greater authority and credibility than newer ones.
- The quantity and calibre of incoming links: Search engines interpret links from high-quality websites as a hint that the website being linked to is similarly high-quality.
- The inbound links’ anchor text: The text that appears on a webpage in between the <a> tags is known as the anchor text. Search engines are alerted that the linked-to page is relevant for those keywords if the anchor text includes keywords associated with it.
- The calibre of the website’s content: A website’s reputation can be enhanced by its high-quality, educational, and well-written content.
How Can I Obtain My Domain Reputation?
You can check the reputation of your domain by simply using an API. The best one is Domain Reputation and Children Safety API, which you can find in the Zyla API Hub.
This API allows you to search any domain and see if it is a safe site. It also provides its confidence score, which you can use to know if you need to improve your reputation.
One of its uses is to block unsafe domains on a big scale. This is, for example, blocking sites in a school network that are not appropriate for children. Another way to use this API is to filter database domains with a good confidence score from the ones that are not so well positioned.
By using this API, you will get the safety status (safe, unknown, not safe), the reputation score (from 1 to 100, where 100 means the best reputation), the confidence score (from 1 to 100, where 100 means the best confidence), child safety (also from 1 to 100), and categories (a list of categories that fit the domain, with a confidence score).
How To Get Started
To start using this Domain Reputation and Children Safety API, you should follow these steps:
1-Visit www.zylalabs.com/api-marketplace and create an account.
2-Verify your email and subscribe to the API for free.
3-Insert any domain you want to check and press “test endpoint.” You will get all the information you need about this domain, including confidence score, child safety and more.