Are you asking what is contact enrichment and how to automate it with an API? Then, good news, because in this article we have the answers you need, so read to the end!
Contact enrichment is crucial to anyone that is seeking for the growth of a company. You surely are aware of the importance of customer’s information. Nevertheless, gaining it can sometimes be a difficult task.
As a business manager or a marketer, you should know that you cannot gather important infomation from simple forms where your potential clients are required to enter some topics like name, gender, email or location. This is far from being enough to have a good and accurate idea of what needs to be done to improve conversions, audience and KPIs.
So, contact enrichment has become undoubtedly necessary for a business to grow. To put it simple, data enrichment is the process of adding additional and supplemental information to your basic lead and customer data and checking it against third-party sources to improve its correctness and reliability. Enriching your data ensures that it accurately and completely represents your target audience.
This information can help you to make personalized sales, to gain insights from your customer’s sentiments and preferences, and to improve your KPIs, which can help you achieve more conversions. All these things are crucial to make segmented campaigns and important decisions on what your company needs to change.
As all the human work, gathering data contact is something that has also been automatized by technology. Nowadays, there are data enrichment APIs that can help you gain all this information just by adding them to your website. These are website categorization APIs, and they are tools you must add to the must-have list of your business. By employing them, you will be able to freed human resources to more important tasks.
Where Can I Get This?
Although there are good web classifications APIs, such as Clearbit or URL-Classification, here we will talk about Klazify, the most accurate tool for contact enrichment data.
Klazify is the best online classification API currently available. This application extracts internet information from a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. As a result, JSON, PHP, or Python can be used to construct an answer.
Its categorization taxonomy, on the other hand, is based on the IAV B2 standard and can be used for 1-to-1 personalisation, marketing segmentation, internet blocking, and other purposes. As a result, Klazify provides a social media scraper that may provide a list of URLs for all of a domain’s social media channels, as well as other helpful information.
The response from this website categorization API will be in JSON, PHP, or Python, allowing you to use it for data analysis and machine learning, web development, automation or scripting, software testing and prototyping, and more. Finally, it is designed to be user-friendly, allowing customers to get responses in minutes. This is why we strongly advise anyone just getting started with contact enrichment to use Klazify.
How To Use It?
- Fill out the form at www.klazify.com to obtain an API key.
- Find and copy any domain in your chosen field that you want to study. Once you’ve verified that you’re not a robot, submit it.
- After then, you’ll receive the API response in one or more computer languages.
- Find the information you need and put it to use.
That is all you need to know about what is contact enrichment and how to automate it with an API. Start using Klazify, the best website classification tool, and see your ROI increase!