Image Moderation API: A Successful Branding Tool?
Images have a significant impact on end users since they can show dependable examples and proof of how particular goods and services function. Images are a much more powerful medium for brand advertising than text or podcasts because of the emotional impact they may have on consumers.
The impact of a good logo is a fantastic illustration that clearly explains what image moderation is. A logo effectively represents a brand and acts as a distinguishing feature that sets one business apart from another. Similar to this, a cleverly created promotional banner can entice customers to buy a product, sign up for a brand’s email, inquire about a certain service, or participate in organized contests and events relating to that product.
Additionally, brands utilize visuals to emphasize a particular message. There are times when using words alone is insufficient to make a point or elicit a response from end users. As a result, visuals can draw customers in and encourage companies to use more inventive methods of audience outreach.
Brands that can only offer low-quality product photographs tend to repel customers less than those that can offer high-quality product images. It can also demonstrate whether a product is efficient or not. Customers can use their smartphones to take pictures as they use or test a product in order to share their experiences with it.
When Is Business Image Moderation Required?
Usually, when one or more of the following situations apply to a brand’s online community, image moderation becomes necessary:
- The company’s services are also marketed to children, therefore it must make its website and social media platforms kid-friendly.
- On a daily basis, users of the company’s website or online community transmit an enormous volume of photographs.
- The company actively utilizes images in addition to written content to measure audience connection and engagement.
- For the intended demographic, picture-based online games and contests are held.
- End-users frequently share photographs as part of their reports of posting infractions
- The website was designed to assist in delivering instructions or guides on subjects connected to the services being provided, necessitating the provision of concise and clear examples or illustrations.
- The company needs to safeguard its reputation in the market from being damaged by objectionable and/or scandalous content.
How can I use this API?
Among all the possibilities that an image moderation API gives you, filtering sensitive content such as nudity and gore stands out.
Having a tool that filters the content automatically gives you the security that your website is not violating any regulation of sensitive content and does not run any risk of sanctions or cancellations.
The examples to filter nudity and gore are the easiest to use, since the vast majority of websites and web apps have a very marked restriction policy on these issues, but they are not the only ones. That is why the implementation of this image moderation API is so important and useful.
Also published on Medium.