Will you use email marketing to advertise your marijuana company? As a result, this platform should be your option.
Cannabis has grown from the shadows to become a multibillion-dollar industry with roots in healthcare, pharmaceuticals, consumer goods, and agriculture. The cannabis market thrives in 2021: US states continue to legalize recreational and medical marijuana, as demand fluctuates at a rapid speed. Competition is tough, and it’s impossible to compete without smart cannabis marketing tools. As a result of the legal cannabis industry’s growth and public acceptance of recreational and medical marijuana use, it’s critical to design an effective marketing plan.
One of the most popular marketing strategies for promoting your items is email marketing. Email marketing has several benefits, including increased popularity, consumer loyalty, and inexpensive expenses. If your objective is to make your online business bigger, you will need an email marketing campaign. By doing this, you will build trust and credibility with your customers. Moreover, having access to the data of everyone who signs up for your newsletter means you can segment them the way you need. With email marketing for dating apps, you can send your subscribers more relevant content.
We need to be aware that some platforms do not allow the promotion of cannabis products. As a result, we will analyze Postr, an email marketing tool for your cannabis business:
Postr
Postr is a well-known and highly recommended email marketing tool for this function. This company employs artificial intelligence to help clients get at least 70% open rates on their email marketing campaigns. Because it contains content-ready, engaging email templates that look great in all major email clients, this is also one of the best free email marketing options.
Using Postr‘s email automation features, you can create processes for follow-up messages, segment clients, and send transactional emails. Using AI-driven algorithms, you can determine the best time to send email messages for optimum deliverability.
In addition to the standard features provided by most email marketing platforms, you can have one-to-one customized material depending on the automatic attributes you specify for each recipient. Finally, you can apply an A/B or multivariate test to improve your content, design, or submission speed.
Also published on Medium.