One piece of advice: Lead your industry with the most relevant and concise information. Successful e-commerce companies take note of the taxonomy of their rivals and categorize the products where they will have less competition to take advantage of opportunities. Continue reading What Do You Know About Text Classification? Check This API, we will tell you a little more about the importance of taxonomies and, in addition, we will share with you Text Classification IAB Taxonomy a tool that will improve your project.
How is a Taxonomy Created?
Research. Sit down with your marketing team to analyze your customers’ behavior and buying patterns. See how they interact with your website, the search terms they use, and how they navigate. This information, combined with a great knowledge of your products, will help you make logical decisions before designing your taxonomy.
Testing. In the planning phase, you should regularly review your taxonomies and test the content. Do an offline search and document your experience. Put yourself in the shoes of your customers and test your taxonomies from a hierarchical and faceted point of view. Does the tour make sense? Because, in the end, your success depends on how consumers interact with your content. Write down any issues that need to be resolved or ideas that need to be added to your data governance guidelines.
How is a Good Taxonomy?
An efficient taxonomy should support your content marketing strategy and the needs of your customers. It is not about linking content for the sake of it, but it must be functional and easy to understand. You also have to apply a uniform method for various taxonomies and channels that allows you to make periodic adjustments.
How is Content Optimized for Your Taxonomy?
You must incorporate SEO.
This way your customers will find your content more easily and Google search crawlers will understand it better. Do a keyword study and incorporate the ones that are most relevant to your products, taxonomy, and URLs. Be careful, because it can be confusing (and even disastrous) if you have a large taxonomy; that’s why we recommend that you add breadcrumbs that link to the main category. This way Google will understand the structure of your website, making you gain authority in the categories.
Add a brief description of the product with the appropriate keywords on each page. Take the opportunity to add links to previous blog articles or other pages, creating link juice and a well-polished internal linking strategy, and don’t forget the metadata.
This process, together with the design of the taxonomy itself, needs a running time, so it is recommended that you centralize all your SEO-friendly content in a PIM to be able to optimize and format the content when you need it.
Check Text Classification IAB Taxonomy API
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. Text Classification IAB Taxonomy specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about some things. Some examples are race, politics, religion, or other personal characteristics that could result in discrimination.
If you want to know more about this API we recommend…
Classify Any Text You Want And Improve Your Business With This API
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