Are you looking for the best GDPR email marketing companies? Then you should try these ones.
The General Data Protection Regulation (GDPR) is a European Union (EU) legal regulation on data protection and privacy in the European Union (EU) and the European Economic Area (EEA) (EEA). It also covers the transfer of personal data outside of the EU and EEA. The major goal of the GDPR is to improve individuals’ ownership and rights over their personal data while also simplifying the regulatory environment for international commerce.
The new EU GDPR (General Data Protection Regulation) has an immediate impact on marketing techniques, particularly on email marketing. With GDPR going into force on May 25, 2018, all marketers concerned with GDPR must quickly adapt how they seek, get, and store consent.
GDPR email marketing fundamentally implies that you, as an email marketer, must acquire freely provided, precise, informed, and unambiguous permission (Article 32). To achieve compliance, you must implement new practices:
- New consumer opt-in authorization regulations.
- Methods for keeping proof of consent.
- Means for consumers to request that their personal information be erased.
With all this in mind, you could believe that doing email marketing is now impossible, but it is not. It can be hard, but really efficient if you find the perfect tool. To save you time, we gathered three of the best GDPR email marketing companies:
1. Postr
The Postr system uses artificial intelligence to give you the best results possible in every email you send. This platform is perfect for communicating with your clients and seeing what they desire. With this, you can understand them better and get to know their likes and dislikes in a profound way.
This platform also counts with Al-drive algorithms that tell you which are the best days and times to send emails so you can obtain better results. You can also use one-to-one customized information based on the automated settings they create for each receiver.
Furthermore, Postr is one of the most liberal email marketing systems on the market. Any sort of material that does not obtain a green light in Mailchimp or other well-known platforms can begin producing newsletters with this one. Another benefit of this tool is that you may send an infinite number of emails with whichever subscription you pick.
2. Mailjet
Mailjet is an email service provider that collaborates with companies such as Microsoft, Etsy, Product Hunt, and Toast to help them develop, deliver, and optimize marketing and transactional emails.
Founded in France in 2010, the company now has over 150,000 customers in 156 countries and sends over 1 billion emails every month. It includes a slew of fully-designed email templates, a drag-and-drop editor, and support for transactional emails. Its free account is an excellent place to begin your email strategy.
If you move to Mailjet’s paid plans, you can add anywhere from five to more than 15 user accounts, so marketers and developers can easily collaborate on your email marketing. Plus, this platform integrates with Zapier, so you can do things like automatically send emails to people who complete your Typeform or create Mailjet subscribers from new Facebook lead ads leads.
3. MailerLite
MailerLite is an email marketing software that is laser-focused on providing exceptional value to its existing clients, such as a simple user experience, quick 24/7 live support, and simple pricing that is accessible for small businesses. This platform, which is intended for users of all skill levels, enables you to create professional campaigns from beginning to end.
Custom landing pages, forms, and pop-ups help you grow your audience; the intuitive drag-and-drop editor and pre-designed templates let you create beautiful newsletters; and customization, automation, segmentation, and surveys help you engage with subscribers on a more human level (just to name a few).
Also published on Medium.