Once you know your audience and have created the keyword-relevant categories, it’s essential to decide on the taxonomic structure that works best for your site. Since taxonomy is a classification system, it may appear that the logical structure is hierarchical, organized by importance. However, this is not always the case. Let’s review the different types of website taxonomies so you can select the one that works best for your site. Keep reading Website Taxonomy Types And An API To Help You With It, we will explain about this and also tell you about Text Classification IAB Taxonomy.
Website Taxonomy Types And An API To Help You With It
Flat taxonomy
A flat taxonomy, sometimes called a layerless taxonomy, is a simple list of top-level categories. All categories on this site have the same weight compared to each other. It is a perfect structure for smaller websites that do not have a large amount of content.
For example, a veterinarian’s office may not have many needs to meet. Your home page may only have three to four categories, such as “About Us,” “Book An Appointment,” “Location,” and “Services.” Users visiting the site will not need much more than that.
Hierarchical taxonomy
A hierarchical taxonomy is an arrangement of categories in order of importance. Larger websites generally use it and the top level categories are broad.
Moving down a hierarchical structure means being more specific. This allows users to quickly identify and navigate between different sections and categories. Search engines will also recognize these relationships.
For example, hubspot.com displays three main categories at the top of the page: Software, Pricing, and Resources. Each of those categories is broad and global. If a user hovers over them, more specific categories are displayed.
In turn, our URLs for these categories look like this: hubspot.com, hubspot.com/products, hubspot.com/products/marketing, and hubspot.com/marketing/seo.
It is important to note that there should not be too many high-level categories or subcategories, as excessive groups can be confusing to users and SEO crawlers.
Network taxonomy
A network taxonomy involves organizing content into associative categories. Relationships and associations between categories can be basic or arbitrary, but they must be meaningful to users.
For example, a ‘Most Popular’ category within a website may contain lists of different articles covering a wide range of topics that are popular with that audience. Still, they are all similar in that they are highly rated, viewed, and visited by others.
Facet taxonomy
A faceted taxonomy is used when topics can be assigned to several different categories. Sites that typically use this structure allow users to find content by sorting it by specific attributes. It is also ideal for users who are likely to reach certain content through different means.
For example, Nike sells a variety of different products. While there are specific categories for shoes and clothing, there are also color, size, and price subcategories. A shoe that shows up in a search for ‘blue shoes’ may also show up in a list of cheap shoes because they are currently on sale.
Website Taxonomy Types: Check This API Text Classification IAB Taxonomy
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. IAB Tech Lab’s Content Taxonomy specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about things like race, politics, religion, or other personal characteristics that could result in discrimination.
While the Content Taxonomy itself doesn’t constitute sensitive data – it simply categorizes page content, and does not on its own reveal information about a user –; there are few technical controls preventing taxonomy nodes from associating with individual IDs to build behavioral profiles over time based on content preferences.
Some frequent questions…
What this API receives and what your API provides (input/output)? Just pass the text that you want to categorize and you will be given its IAB taxonomy. Simple as that!
What are the most common uses cases of this API? This API is intended to help those companies with a large amount of data that needs to be sorted by category. Thus, you will be able to gather text by grouping it by category. Besides, ideal for marketing agencies that want to extract data online and want to categorize it as well. Also, helpful to classify sentences or slogans, you will be given the exact categorization in IAB standards.
Are there any limitations with your plans?
Besides API call limitations per month:
Testing Plan: 5 requests per second.
Basic: 10 requests per second.
Pro: 30 requests per second.
Pro+: 60 requests per second.
If you want to know more about this API we recommend…
Classify Any Text You Want And Improve Your Business With This API
Also published on Medium.