Are you wondering what are the features of website categorization APIs, what are they and how they work? Then, read to the end because here we have the answers you are looking for!
Nowadays, website data is crucial. Anyone in the adtech world should think about how can analyze and use the amounts of information a website or URL domain can accumulate in order to make readjustments, marketing campaigns and important decisions to improve the growth of a business.
That is why every day, more and more company’s managers, developers and digital marketers have started to use website categorization APIs. This cutting-edge technology software programs have appeared to be the best third-party solution to obtain and analyze any website valuable information.
These APIs are designed to extract a large amount of data from any URL and categorize it in order to produce insights that can assist you in making important business decisions and changes. In order to achieve it, website cateogrization APIs use
Your salespeople will be able to score and route leads more quickly and precisely, allowing them to focus on more important tasks and less time on bad fits, for example. These APIs can help make forms easier to fill out without losing data, which is important because long forms have low conversion rates.
Some of these software packages, on the other hand, can be used to extract any brand logo from any website. You’ll be able to include them on your own domain and make it look as professional as possible this way.
How Do Website Categorization APIs Work?
Website categorization APIs are developed to use artificial intelligence and IAB categories, which are standard classifications that are used by both publishers and brands to categorize web content and improve targeting. The Interactive Advertising Bureau (IAB), the industry body for digital advertising, created them.
As a result, defining content categories provides marketers more control over where their ads appear and makes matching between advertisers and content platforms easier. The results can be used for personalization, marketing segmentation, and web administration, among other things. In other words, including a website categorization API in the day-to-day running of your company can help you increase sales and expand your business, among other things.
Which Is The Best Website Categorization API?
In order to make it easy for you, we will now introduce you to the one we consider to be the most accurate website categorization API available in the adtech world in 2022: Klazify. This is one of the most effective APIs available right now.
This application gathers internet information from a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. The response can be written in JSON, PHP, or Python.
This platform will go to the correct domain name or URL, collect data, and generate appropriate classifications using the IAB V2 Standard classification taxonomy. These categories can be used for one-to-one personalization, marketing segmentation, and internet management, among other things.
Klazify can also get a list of all of a domain’s social media networks, as well as the most recent logo of any organization. You can get results for even the most recent and complex queries with only one API request.
How To Use Klazify?
- At www.klazify.com, create an API key.
- Locate and copy any domain or email address in the field you want to categorize. Submit it once you’ve verified that you’re not a robot.
- After that, you’ll receive the API response in one or more programming languages.
- Find the information you’re looking for and use it accordingly.
We have already introduced you to website categorization APIs, explained what are they and how they work. Thus, we have presented you the best one available nowadays. Start using it and see how it results for you!