In the past few years, $ 150 million has flown into HomeToGo, a vacation rental search engine founded in 2014 by Wolfgang Heigl, Patrick Andrä and Nils Regge. Newcomer investors include Insight Venture Partners, Lakestar, Princeville Global, Acton Capital Partners, DN Capital, Global Founders Capital, Perpetual Investors and Mojo Capital. The rating of HomeToGo is not known, but some scene connoisseurs see the Satrtups already in Unicorn mode. The startup itself does not comment on this speculation.
For the first time, HomeToGo’s brand-new financial statements provide a detailed look behind the scenes of the startup. HomeToGo presents itself in 2017 as startups in extremely growth mode. Sales increased 208% from € 11.9 million to € 36.6 million.
“Sales are driven by the expansion into new sales markets and the expansion of advertising measures,” the company said. At the same time, the net loss increased by 62.9% – from 8.2 million to 13.4 million. The conclusion of the capital city: “The profitability has thus improved significantly from -69.0% to -36.6%.”
Overall, the HomeToGo team rates the year 2017 as “very positive”. The booking volume of the directly attributable bookings with connected booking portals has multiplied. “In addition, on the various websites and apps operated by the HomeToGo GmbH, in 2017 more than twice as many calls were recorded compared to the previous year,” the startup continues.
For 2018, the company also expected a “positive business performance”. The annual financial statements state: “In 2018, too, we anticipate sales growth in the double-digit percentage range. The reason for this is the cash and cash equivalents from the financing round concluded in 2017, which will allow us to continue to invest in our technology, in personnel and v. a. to invest in advertising, attracting new users to our platform and retaining existing users.
In addition, we will most likely enter additional markets in 2018 and aim for a large number of other partnerships with booking portals. The continued increase in popularity of the holiday home holiday as a relatively inexpensive holiday should also positively affect our business. Due to the investments, a higher net loss is expected in 2018 “. But with around 130 million additional paid-in capital this should not be a problem. HomeToGo has the potential to become a big name.
Overall, 2017 was a very positive year for HomeToGo GmbH. The booking volume of directly allocable bookings for connected booking portals has multiplied, which is also reflected in the revenue growth of the HomeToGo GmbH. In addition, on the various websites and apps operated by the HomeToGo GmbH in 2017, more than twice as many views were recorded in comparison to the previous year.
In fiscal year 2017, revenue increased from T € 11,889 in the previous year to T € 36,561 and thus by 208%. Sales are driven by the expansion into new sales markets and the expansion of advertising measures.
The average number of employees increased to 91 (previous year: 58). Personnel expenses increased accordingly by T € 1,355 to T € 3,451.
As of December 31, 2017, the company had cash and cash equivalents of € 13,826 thousand compared to € 5,896 thousand in the previous year. Reason for the increase is v. a. a financing round of existing shareholders and new shareholders in 2017 and a correspondingly positive cash flow from financing activities in the amount of € 27,090 thousand. The cash flow from investing activities amounts to T € -4,175 and the cash flow from operating activities amounts to T € -14,985, in particular due to the net loss for the year.
In 2018, too, we anticipate sales growth in the double-digit percentage range. The reason for this is the cash and cash equivalents from the financing round concluded in 2017, which will allow us to continue to invest in our technology, in personnel and v. a. to invest in advertising, attracting new users to our platform and retaining existing users.
In addition, we will most likely enter additional markets in 2018 and aim for a large number of other partnerships with booking portals. The continued increase in popularity of the holiday home holiday as a relatively inexpensive holiday should also positively affect our business. Due to the investments, a higher net loss is expected in 2018
Also published on Medium.