Have been you trying to look for data to perform a proper differentiation strategy? Do you require precise and secure data? After which I recommend that you stay and continue reading. The above article will be extremely beneficial to you.
Based on geography refers to the division of a market based on geographical differences that exist between one location and another. Geographic segmentation aids in the identification and analysis of information about people’s physical locations.
This type of segmentation allows you to pinpoint the location of your target audience. Also, which people are most important to your company and will assist you in directing them to the right place. Which audience do you really want to reach?
This type of country or city segmentation is one of the most crucial steps in any market research. The user will discover which city you are more successful in. It is therefore essential when developing a marketing strategy because it allows you to stay focused and find the best and quickest way to reach your target audience.
Internet Tools:
And yet, you may wonder, how can I find out where visitors or potential customers are right now? You can find out by looking at the IP addresses of the devices. Technological tools: ipXapi is one example of an API that can be integrated into a site to discover and identify the user’s location.
To use all of these services, go to www.ipxapi.com/ and click on “Search.” From there, you will be able to see all of the data obtained through the IP address. Remember that there is a version that can be integrated into your website. You will be able to access as a company with a monthly subscription. One of its main features is its ease of use, as it is really intuitive to use. On the other hand, its scalability stands out.
It takes less than 10 minutes to implement. And it should be noted that uptime is fully guaranteed. You can test it completely free of charge. Some developers recommend to instal that API on your website, so in that way you can optimize a lot of information.