As a business owner, you need to know what consumers think of your organization, your products, your services. Likewise, you are interested in reviews about your competitors. Learning about the market judgement and opinion will allow you to boost and stick out your business in one way or another. Opinion mining is a strategy to analyze text data with an automated approach that will save time and money. Imagine doing it manually, you would need a team dedicated to scouring text and obtaining output surely tricky and inaccurate.
By gauging text in social media sites, blogs, forums, and reviews in general will report exactly what consumers think, need and expect. With the aid of Machine Learning Processing (NLP), Artificial Intelligence (AI) and Machine Learning (ML), the process is fast, easy and accurate. The output will guide you to make decisions that will benefit your business, that will generate improvement and manage adjustments to reach the excellence that will render growth and popularity for your organization.
The riddle of the world: Is the expense worth the benefit? Do I need expertise to operate it? Will the output really move my business forward? See for yourself!
Keyword Extractor API is an ideal marketing tool for extracting representative words and phrases from text data. Zyla Labs offers a suite of platforms, namely Wordsfinder Extractor API, Relevant Words Extractor API, Relevant Expressions Extractor API and Key Chunk Extractor API, that work together to render a full service of text analysis to skim text for the benefit of your business. These tools help you spot the most relevant part of the text, i.e. the focus of reviews. You will surely want to draw the keywords contained for you to have a better understanding of what consumers are saying about your brand. These APIs will automatically index titles for your records.
The process consists of detection and identification, analysis, synthesis and tagging from a segment of text data. This is automated, and will allow you to leverage already existing business data. Keyword extraction, detection or analysis is an approach to analyze text and automatically extract the most frequent and relevant words and expressions from a given text. Then contents will be summarized and the main topics recognized under categories.
The latest software (NLP, AI and ML) breaks down human language so that it can be comprehended and analyzed by machines. The source can be documents and business reports, social media sites, online forums and reviews, news reports, and an endless list of available structured and unstructured material. Whether in mobile or web version, consumers` reviews can be uncovered easily by these tools. You just define a segment of text and the API mines it selecting the keywords from a list of given vocabulary, or else classifying such text using keywords from a given list. The APIs receive a text and provide keywords and key phrases already sorted by importance and topic.
The output is shaped to your request: tag clouds or word clouds. They all show visualizations of frequency, occurrence, re-occurrence, in word clusters. You can also get statistics, and even classification of supporters, promoters, detractors and indifference. All the information will contribute to boost your business by optimizing your productivity and service.
The suite of APIs guarantees usefulness, scalability, consistent criteria and real-time analysis. It is definitely the key for identifying keywords and key phrases within the mass of text data without the need to read the entire content. You will see the benefits soon: constant growth of your business, growing satisfaction in your consumers, increased market share.