In recent years we have seen how audiovisual content has become more prominent in marketing for many companies. Even within B2B environments, where by targeting a more specific audience; video marketing brings us many benefits when it comes to generating leads or advancing in the purchase process. Keeping up with new technologies is key to generating quality content that stands out from the competition. Keep reading Use This Text To Speech API For Sales Videos, we will tell you about Woord; a Text To Speech API that will allow you to improve the quality of your videos in a short time and cheaply.
In sales cycles we can generate more interaction with our prospects and on the other hand also increase interest to attract new leads. According to Hubspot data, worldwide it has been shown that the use of video in email marketing can increase open and response rates by 8%.
Video is part of the marketing strategy and should help sales and marketing departments achieve their business goals. In fact, 73% of B2B professionals say that video has generated good results in their marketing metrics. That is why it is important that you know what tips you should take into account if you want to achieve results with video marketing.
3 tips for making a sales-oriented video
Focus the content on your buyer
Think that what you are telling has an objective (to sell), but do not forget who you are talking to. It is important to focus on the problems or needs that your prospect has and not focus on what you offer as such.
If we are in a marketing environment of engineers where your professional buyers are specialists, you may think that your service or product will be the best in the world, but if you are not providing the solutions that your potential client seeks or needs, the commercial relationship is likely to resents.
Take care of the message and put aside the aggressive sale
Whether on video or in person, one of the easiest ways to reduce someone’s business interest is to go straight for a hard sell. If the focus of your video is 100% oriented to your pure sales pitch, surely many professional buyers disconnect not only from the video but also from you. To move forward in the sales cycle, your prospect shouldn’t feel pressured or in an awkward situation.
The ideal thing is that you create audiovisual content where your buyer persona feels identified with what you have, that they find your video useful and above all that generates trust so that they want to establish a long-term business relationship with your brand.
Define an action at the end of the video
In addition to the general objective of guiding the video so that the commercial relationship moves towards the final sale, think about the small steps that will help you achieve it. Those small steps are CTAs or calls to action.
Always make it clear what will happen when the video ends, what is the next step? Define a CTA where you establish what will happen next. Your prospect can access a demo, fill out a contact form, schedule a meeting with you or even if they are not yet in a phase for such a commercial contact and need more information, it might be interesting to offer them a manual or downloadable one of interest.
Woord: The Best Text To Speech API
Woord is a without-charge online text reader with a variety of useful features. It contains more than 50 languages, including a variety of dialects. Furthermore, this API allows one to choose between masculine, feminine, or non-binary voices.
All of these features are available without charge, allowing you to test the service before purchasing the premium version. Premium voices, a Chrome plugin, an SSML editor, an MP3 download, and up to 20,000 characters each month are all included in the without-charge edition. With this program, you may also adjust the voice’s speed and format.
Nonetheless, we recommend that for commercial use you buy a premium subscription to this natural voices API; they are economic and ready for commercial use. Also, with the premium versions of Woord, you 100% own intellectual property for all files.
