Growing your company is a challenge. There are many factors that you cannot control, but one that is fundamental and you can have under your control is the use of data and metrics that you do. Keep reading Use This Site Traffic API To Grow Your Company, we will tell you about Site Traffic API, a tool that will allow you to analyze all the metrics you need.
Inbound links
Creating content that builds an audience and brand for your business takes time, but when you start having good times, you’ll notice that other people will start linking to your website. The number of inbound links you will get will increase and as a result your ranking for certain keywords will improve.
If you check your inbound links daily, you probably get frustrated because the numbers don’t change as often. However, doing a weekly review will help you discover some important aspects. First of all, you will get an idea about the growth rate of said number of inbound links. This figure could have a variable rate of increase depending on the content you have. Second, you will find out what type of content usually helps you get more inbound links. By focusing on increasing the number of inbound links to your website, you will have a better idea of what content to post in the future to earn valuable links.
CTA clickthrough rate
Your website should have calls to action (CTAs) that direct visitors to certain landing pages. At a minimum, put one in every blog post you post. Also, add CTAs all over your website: on your home page, pricing page, company page, product pages, and any other page where there’s a conversion opportunity.
And at the end of each week, monitor your performance. How many clicks did they get on each page? Did certain calls to action perform better than others? Based on the results, you’ll need to decide whether to use the same CTAs or change them. Additionally, you could choose to change the location of the CTA for a specific page. Gathering this information each week will help you constantly optimize your website, pinpoint things you can improve, and find new conversion points.
Specifically, you can leverage the clickthrough rates of your various blog CTAs as a decision-making tool. If you have more than one relevant CTA for a blog post, use the clickthrough rate (CTR) of the calls to action as a deciding factor to select the one that generates the best results. The higher the CTR, the more likely the call to action will convert visitors into leads.
General visits to the blog
It doesn’t matter if you write one or five articles for your blog every week; the important thing is that you must wait until the end of the week to review the results.
Why?
Because blog posts gain momentum over time. Reviewing the number of views your posts got on the same day they were released could lead to the opposite of what you’re looking for. Maybe subscribers don’t read the article that day, as they could be waiting to do so the next morning on the way to work. It also takes time for the post to get traction on search engines or social media.
At the end of the week you should evaluate the performance of your blog overall and each article individually, see which topics your audience was most interested in, and drill down to the posts that generated leads (do they have specific topics or formats in common? ).
Use the data you gather on the topics and formats that generated the most traffic and leads to improve your editorial strategy. If you ever fall short of your traffic or lead goals, this information will allow you to make smart decisions about what editorial material to use to get back on your feet.
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site