Did you know you can improve your advertising strategy with an IP geolocation API?
Geolocation marketing is the practice of using a customer’s physical location to create a business’ advertising strategy. How? With an IP geolocation API.
IP Geolocation APIs are essential components in building an intelligent web. You can use the APIs to quickly estimate your user’s location and other useful network information based on the IP addresses.
Businesses can then use that information to gain insight into the locations and spending habits of potential customers.
It won’t only give you important information about your potential clients. geomarketing is a discipline that uses geolocation (geographic information) in the process of planning and implementing marketing activities. It can be used in any aspect of the marketing mix the product, price, promotion, or place. Creating an advertising strategy.
How does an IP geolocation API help create an advertising strategy?
The business benefits of geolocation are far-reaching. It can help, for example with:
- targeted advertising
- Delivery and asset management, e.g., truck location and manifest status
- Content customization and delivery
- Information acquisition about current customers
- Rewarding loyal customers
- Attracting new customers
- Get measured results
A good IP geolocation API like pXapi allows you to implement geographic restrictions on your site, optimize ad targeting or deliver user experiences customized based on the location of your website visitors.
This is why you should try an IP geolocation API and specifically ipXapi.
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without filling out any forms and acting accordingly based on the time-related metadata returned by the ipXapi API.
With it’s extensive set of localization data you can implement geographic restrictions on your site, optimize ad targeting or deliver user experiences knowing the location of your website visitors.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
– Create an account at https://ipxapi.com/ to get started.
– Enter the IP address into the box and count how many people react.
– At any time, you can download and use the API.
Also published on Medium.