These days, it’s very important for every company to be aware of what people are talking about. To increase the likelihood of a sale, an online presence requires an understanding of the consumer’s point of view. However, if you’ve never done that before, it can be difficult to retrieve information from Google searches. Google Trends is a fantastic ally when trying to collect, analyze, and present data from the internet in an organized way. Fortunately, we have access to new tools and devices that are intended to make our lives simpler (and you can trust us to tell you which one is the best!).
Let’s Get It Over With
First , we have to clarify that we’re not talking about social media posts, but something by far more relevant. It’s the conversation. One could think that the topic most interesting nowadays is the FIFA World Cup. But check this out:
In France, one of the most browsed news was a strike that’s going to disrupt traffic this weekend. Besides that, an artist is going to expose his artworks in the Temple of Chauray, an emblematic place of that city. People is also very interested in that cultural topic.
Brazil is one of the best teams in the World tournament, but what Brazilian people care the most today is Spotify Wrapped. It’s a review the app provides to the customers, a super profitable event for music firms.
Australia got an exciting qualification for the next stage. But people seems to be more excited to see what happens when the protester Jane Fonda reappears tomorrow on a TV show.
How could you possibly know that without an online analysis tool? Your company would be losing time and effort, and maybe spending lots of money, producing soccer-related content!
Google Trends and APIs, The Allies
Anyone who wants to research globally relevant topics can use Google Trends. Regarding the scenario, each analyst will have a different set of considerations. And the platform offers different examples of what you can search for as inspiration. You can also watch the most recent trends and discover the regions with high sales potential. This includes towns and cities where there may be a high demand for your product, allowing you to concentrate your marketing efforts and sales plans there.
Google launched it in 2006 and it is just one of the many informatics tools that are currently available to ease our lives and our work. They can provide a lot of data, but it is easier to pull and analyze it with an API. Since Google works with indexes, every query is ordered, and there are APIs useful to access those indexes.
After retrieving data, you can use all of it to create presentations rich in statistics with graphics and images for the remaining business divisions. Python, JavaScript, Node.js, Java, and Swift are just a few of the programming languages that they work with.
Zyla Labs developed Google Trends API, a great option to request different types of data. You can assess how a topic’s interest has changed over time in particular areas or subareas. To increase the amount of information you receive, you can combine this API with others from the Hub. Of course, you or your team can use the data to visualize it or analyze it by pulling the data using the Google Trends API.
Of course, if you are enthusiastic and you have the will to learn, this API is very easy to catch. But it’s a great tool, majorly for developers. Although you can find many interesting APIs online, this is the most dev-friendly and it is unlimited. Get the best Christmas gift for your development team!
