Any company, large or small, receives invaluable benefits from access to data and statistics about their market sector and analysis of data related to their business activities. Therefore, keep reading Use This Engagement API To Monitor Website Traffic; we will tell you about Site Traffic API; a tool that will allow you to obtain all the information you need to improve your performance.
A company that makes its business decisions based on market research, sales statistics, competitor analysis, and so on, has a much better chance of success than a company that moves in the dark, all focused on its activities, and not attentive to the news.
Web Analytics: traffic monitoring and measurement
Today, the Internet offers the opportunity to collect and analyze vast amounts of data with a precision that no other environment has ever allowed us to do before. Thanks to the web, companies, in addition to market and sector studies, will be able to collect and process their own data about the users of their sites and social channels.
The information thus obtained can be exploited as a tool to improve communication, improve online marketing strategies, adapt the offer to consumer preferences, improve post-sale relationship management, and much more.
Thus, implementing tools for monitoring and measuring Internet traffic, at least for SMEs, requires modest investments to guarantee data availability and help improve their business activities. So, naturally, someone is needed to support the company in extracting information from the accumulated data set.
This collection of data and statistics on web traffic responds to three primary needs:
• Control access to the website and analyze user visits (web analytics):
- On-site analysis. Measure the number and behavior of visitors, analyze their interactions with the brand, and interpret responses to marketing strategies;
- Off-site analysis. It focuses on Internet traffic outside the website. Measure potential market and audience opportunities online.
• Analyze the traffic generated by social networks (social analytics).
• Carry out an analysis of sentiment and online reputation (market sentiment and brand reputation).
Web Analytics: control access to the site and analyze user visits
Before configuring the online traffic monitoring tool, the company, with the assistance of the digital marketing consultant, must accurately identify at least four elements:
- Macro-goals: These are the business objectives, the objectives towards which the entire online marketing strategy should aim: increased revenue, increased leads (potential customers) from the web, more participation and involvement of users, and so on.
- Micro-goals: Intermediate objectives are necessary for the realization of the macro-objectives: increase the number of sales, increase site visitors, increase newsletter subscriptions, more downloads of commercial materials, etc.
- Indicators of performance: Key Performance Indicators (KPIs or Key Performance Indicators defined in English) are metrics and data that measure success in achieving business objectives. Thus, each micro-goal carries a set of metrics that measure the degree of achievement.
- Target: In order to evaluate the success of Internet marketing, it is necessary to determine quantitatively measurable results, from which the investment in online marketing can be considered profitable. The definition of an ambitious but realistic target is perhaps the most complex operation.
Use This Engagement API To Monitor Website Traffic: Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc).
This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site