Has it happened to you that you suddenly received an unexpected email from an application or web page that you have not visited in a while? Surely yes… Today we are going to talk to you about that tool that remains a trend, facilitates automation; and is responsible for those sudden messages that make you remember those pages again: Email marketing. Continue reading Use This Email Marketing Service To Grow Up Your Online Business; we will tell you about Postr, a tool that will facilitate your marketing strategy.
Email marketing or mailing is a powerful communication tool that allows you to have direct contact with your customers and prospects; send updated information about your promotions, products, and services; generate awareness of your brand; share valuable content, and much more.
6 benefits of implementing email marketing
Economy
Email is one of the least expensive means of communication to contact people previously interested in your products or services.
Its low cost makes this tool an affordable medium for companies of all sizes and; given its great utility, it is the communication strategy most implemented by companies today.
Effectiveness
Not only does it help you keep your customers and prospects informed, but it is also considered a channel that allows the company to obtain a high rate of return on investment.
According to Hubspot, this automation tool is effective as, on average, email generates $38 for every dollar spent, which represents a 3,800% return on investment.
Reminder
Sometimes, when a customer does not consume a product or service, it is probably because he forgot about its existence, and e-mail marketing gives you the opportunity to organize a flow of messages that prevents this from happening.
In turn, it allows you to continue being an option for those customers when they require a product similar to yours.
Measurement
The best thing about this strategy is that it allows you to check the statistics of your campaign in real-time, since it provides immediate data on its success.
Likewise, it allows you to make decisions based on the evaluation of the results obtained in order to optimize shipments.
Personalization
It offers you the possibility of creating a connection that awakens a feeling of distinction and preference in your clients since it is possible to adapt the content according to the movements of each one of them.
The more you personalize your messages, the greater the chances of conversion.
A/B testing
It allows you to create various types of campaigns to measure the effectiveness of the emails sent based on different indicators through a test.
An email campaign brings with it a large number of benefits and is adaptable to the needs, of businesses, and different types of clients, but the key to its implementation is dedication and perseverance since it is likely that the results we expect will not be obtained on the first try.
Check Postr
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
To use it, you must do the following:
- Create an account at www.sendyellow.io
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can send up to 20,000 emails each month. You are not limited to only sending newsletters, so you can send welcome emails, birthday wishes, and any other kind of information.
Learn more about this on Develop Your Email Marketing Campaign With This Digital Platform In 2022
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Also published on Medium.