There are many marketing metrics that you can monitor on a regular basis. You can review the number of visits, leads, and customers generated by all your marketing activities. In addition, it is also possible to check how much revenue you earn, analyze the performance of your calls to action (CTA) and discover if you are receiving inbound links to your website. However, this is only a small part of the extensive list of metrics that you can check. Keep reading Use This API To View Site Usage Metrics In 2023, we will tell you about Site Traffic API, a tool that will help you with your metrics.
Marketing Metrics You Should Review Daily
Visits
The number of visits is equal to the number of times a user visits your website from an external domain. This metric will give you a good idea of how your website is performing in attracting visitors. With any luck, these visitors will become potential customers for your company.
Checking this metric on a daily basis is useful as if you have unsatisfactory results on a given day, the performance of the entire month could suffer. Reviewing this data on a daily basis will help you to more quickly solve any problem that could cause a decrease in visits so that the rest of the week or month is not affected.
Number of sales opportunities
The total number of leads will give you an idea of how many qualified visitors you are attracting to your website. When a user visits your website, they are not required to fill out a form or download the content material you created. However, if you choose to do so and it turns into a lead, then your efforts are effective.
Like visits, leads are a metric that should be reviewed daily. If you have lead targets to meet as part of your agreement with your sales team, one day’s changes could impact the bottom line. The daily leads report can also let you know if your website is performing as expected. For example, if you change a link on your home page that directs visitors to a landing page to one that directs them to your Facebook page, the number of leads you generate that day may be lower. Checking that information on a daily basis will help you resolve any issues that arise immediately so that the results for the rest of the month are not affected.
Sales opportunities and visits by channel
In addition to measuring the overall number of visits and leads your website generates, it’s also important to analyze those metrics across different marketing channels, such as organic search, paid search, social media, and email marketing. , among others.
Analyze the number of leads you generate in each channel on a daily basis to make sure your efforts are helping you meet your goals at the end of the month. If a channel is functioning better than you anticipated, you might want to devote more
Certain campaigns that you carry out may need more than a day for you to see results, something that we will see in the next section. However, you could get immediate results based on each channel. This will help you figure out how your team should spend their time and resources. Should you focus on sending another email or your social media efforts? Maybe you should just write more content to influence organic search.
If you have this information on a daily basis, you can make changes on the fly in the middle of the week instead of having to wait until the end of the month, by which time it could be too late.
Use Site Traffic API To View Site Usage Metrics In 2023
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site