Big Data is a useful tool for marketers, despite the fact that the word may sound like something for techies. Although there are many applications for big data, marketing and plans are not the only ones. Continue reading Use This API To Obtain Reliable Metrics Dashboard, and we’ll tell you about Site Traffic API, a tool that will let you utilize all the vital information.
Develop personalized marketing strategies
Thanks to Big Data we can develop fully personalized marketing strategies. We will be able to adapt to our clients, to their tastes, and to all their data. It is a good way to hit digital marketing campaigns.
Have a more accurate business vision
A few years ago, most companies worked through Excel documents. Here, the workers collected the necessary data and sent it to the rest of the departments so that each one could contribute their data and ideas. Along the way, data could be lost, which ultimately annoyed the business vision.
Thanks to Big Data, it is possible to create a unique data structure that cannot be lost between departments, which will give a more accurate business vision.
Being able to make decisions in real-time
Thanks to Big Data it is possible to see how a product is being sold at the moment and make the necessary decisions from here. Before this was not possible, so decision-making about a product was slower and, therefore, could generate very valuable losses.
Assist with customer segmentation
The usual strategy was to apply a tactic for months to be able to compare the results. But with Big Data this is no longer necessary. Currently, we can check month by month and even week by week, how customers are evolving. In this way, the digital marketing strategy can be implemented much better and the results will be visible much sooner.
Avoid loss of customers
Now it is possible to observe the behavior of customers when making a purchase. In this way it is much easier to detect when a customer abandons a purchase and why, at what point has he stayed. This is very useful for troubleshooting the user’s shopping experience.
Plan and predict
Given the data that we can obtain from the business through the application of Big Data, it is easy to predict how the business will function. Obtaining more exact planning is much easier.
Furthermore, by having more and better data, it is possible to improve cost analysis.
Depending on the business you have, the analysis needs will be different. Even so, Big Data can be adapted to any type of company. Of course, it is important to understand how you want to define your business to carry out that analysis that helps you improve the service to your customers. They will be much more satisfied and you will be much calmer.
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that. Check Where Are Located The Users Per Country Through This API
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site
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