User engagement metrics help teams understand the value users place on their app, website, or product. Although each user’s time is a limited resource, if they believe the app is worth using, app creators will be able to monetize that experience. User engagement metrics measure the importance of engaging users. Keep reading Use This API To Get Engagement Metrics In 2023, we will tell you about Site Traffic API, a tool that allows you to quickly and reliably access all your metrics in seconds.
Why are user engagement metrics important?
As the aphorism goes, what can be measured can be managed. When product teams find the right user engagement metrics for their apps, they can improve app usability, usability, and profitability. Product teams are also able to better understand the needs of their users and satisfy the most valuable user groups of the application. To best measure user engagement metrics, teams need an analytics tool. Most apps are not designed to test themselves and offer limited reporting. Only a product analytics platform can extract the information needed to assess true engagement.
For example, if app builders can only see the total number of downloads for their app on the App Store, they will never know which users are using the app and which are not. They also won’t know which users make purchases and which don’t, or which users use the app daily and which users rarely see it. Product analytics allows teams to dig deeper into the demographics of these users to see their behavior and analyze their engagement.
Active users (daily and monthly)
The best way to measure user engagement is to use the total number of active users. Not all users who download an app continue to use it. According to Statista, 24 percent of mobile apps are only used once. Product teams can get an idea of how active their user base is sustaining over time by calculating the total number of active users remaining. Normally, the activity of a certain period of time is evaluated.
For example, Average Daily Active Users, or ADAU, is the average number of active users on a given day, based on the monthly average. Many companies mistakenly confuse ADAU with the number of active users for a specific day or DAU. When most business people talk about the number of daily active users, they mean the average number of daily active users.
ADAU = total number of active users in a month / days in the average month
The number of monthly active users or MAU is similar to the average daily active users, but the former is the average number of active users for a given month, considering the annual average.
MAU = total number of active users in a year
Many use business-related applications only during the week. These companies can analyze weekly active users (WAUs), if they wish. Like many app metrics, user activity varies from company to company. The analytics team for a social networking app knows that the usage of such an app might be daily, while the team of an enterprise software knows that its usage might be weekly. Analyzing the activity of average daily and monthly active users is more important for adware as they cannot measure exact revenue. If an app can measure direct sales like an eCommerce app can, measuring activity becomes less important.
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site
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