In recent times we are seeing how SEO changes rapidly at the rate that Google decides to change its algorithm. Those days are long gone when a small adjustment of content or a correct tagging in the title allowed us to be in the top results in search. Therefore, continue reading Use This API To Enhance Data For SEO Positioning, we will tell you about Site Traffic API, a tool that will allow you to obtain all the data you need to improve your positioning.
What is data science?
An extension of several branches of data analysis, data science is an interdisciplinary field that uses scientific methods, procedures, and systems to extract information or a better understanding of data in its various forms, whether structured or unstructured. like data mining, machine learning, statistics, and predictive analytics.
The previous description is the most generic, but it does not make a concept that already sounds convoluted very clear. And it is that data science is something like a combination of various tools, algorithms, and machine learning principles designed with the aim of revealing hidden patterns, using raw data, known as data science.
Why do we need it?
According to the University of Maryville, by the end of 2020, each person generated 1.7 megabytes of information per second. For this reason, knowing about big data is going to be essential if we want to survive in a world so overwhelmed with information.
Data science offers insightful data about a website’s performance, which we may use to enhance our SEO efforts. Through research and machine learning, this science is utilized to forecast new trends and predict user behavior. For instance, Netflix can produce a series knowing that it will probably be a success in the future by studying the preferences of its audience.
How can it help SEO?
Data Science helps us make much more concrete decisions, as it allows us to:
- Create marketing programs that are in line with our client’s preferences and requirements.
- Recognize potential pain areas and our visitors’ preferences.
- Determine the primary sources of conversion traffic or the websites that users are using to access ours.
- Examine the website’s loading speed, indexing, bounce rate, response issues, and redirects…
- Examine the most and least crawled URLs.
- Decide which pages we want the crawlers to ignore.
- Determine unusual sources of traffic.
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic.It implies that you can examine the visitors’ locations (by country), frequency of visits, and traffic sources (direct, social media, emails, etc). Using this API, you can sort your database according to any criteria you choose. Are you interested in learning which URLs get the most traffic? Or perhaps you’re interested in seeing which pages have the biggest bounce rates. What URLs encourage your users to stay
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site
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Also published on Medium.