Use this API to customize your site experience

Do you want to learn how to provide your customers with tailored content? Then an IP geolocation API is most likely the best option.

The process of creating material that is unique, relevant, and targeted to the intended audience is referred to as personalized content. It helps B2B marketers improve campaign conversion rates and engagement inside target accounts. This information aids your algorithms in recognizing who is visiting your website, following you on social media, or receiving an email from you.

Every successful business should have a content marketing plan that includes custom content. This strategy gives customers personalized content and relevant information in order to increase their chances of engaging with your company. Client segmentation by region is one of the most effective techniques to figure out what kind of content you need to provide.

Using location-based marketing, you may target consumers who live in certain areas. If your business has many locations but only provides a promotion in New York City, for example, you may target previous customers and internet visitors in the New York metropolitan area.

Where Can I Find This Information?

With all we’ve discussed, it’s clear how critical it is to provide customized content based on location. But how can you figure out where a customer or online visitor is? You can just utilize an API. This is a user interface that takes information from a location (in this example, an IP address) and then presents it to you.

You may use this technology to collect various forms of data from a customer and then utilize it to provide them customized information based on their location.

You may, for example, present them discounts, other items that are more suited to their preferences, and so on.

The tricky part is figuring out how to use an API. To do so, you’ll need to discover software that can accomplish it for you. There are a variety of them available online, each with its own set of features. However, we advocate utilizing ipXapi to save money and time because we believe it is the most comprehensive and can assist you with everything you want.

Sign up here

To make use of this tool, you must first:

• To get the API key, go to https://ipxapi.com/ and sign up.
• Type in the IP address from which you want to gather information.
• Send it out and wait for a reply.
• Save the API and use it whenever you need it.

It’s as easy as that, and it may provide you with a wealth of information. This API may be included on your website and activated manually whenever a visitor visits.

The reply should look like this:

{
  "status": "success",
  "country": "Argentina",
  "countryCode": "AR",
  "region": "B",
  "regionName": "Buenos Aires",
  "city": "Lanus",
  "zip": "1824",
  "lat": -34.7198,
  "lon": -58.4089,
  "timezone": "America/Argentina/Buenos_Aires",
  "isp": "Telefonica de Argentina",
  "org": "Telefonica de Argentina",
  "as": "AS22927 Telefonica de Argentina",
  "query": "190.49.8.189",
  "areaCode": "",
  "dmaCode": "",
  "inEU": 0,
  "euVATrate": false,
  "continentCode": "SA",
  "continentName": "South America",
  "locationAccuracyRadius": "1000",
  "currencyCode": "ARS",
  "currencySymbol": "$",
  "currencySymbol_UTF8": "$",
  "currencyConverter": 101.0585,
  "flag": "🇦🇷",
  "callingCode": "54",
  "languageCode": null,
  "security": {
    "is_proxy": false,
    "proxy_type": null,
    "is_crawler": false,
    "crawler_name": null,
    "crawler_type": null,
    "is_tor": false,
    "threat_level": "low",
    "threat_types": null
  },
  "connection": {
    "asn": 22927,
    "isp": "Telefonica De Argentina"
  },
  "type": "ipv4"
}

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Also published on Medium.