Do you want to know who visits your page? Or where are the visits that come to your website from? Many times we seek to know this information, but it is not done for marketing reasons; knowing the location of the traffic can tell you if you are attracting the traffic you need; or on the contrary if you are working with the wrong traffic. On the Internet, the most famous tool to know all the user data that comes to your website is Google Analytics. However, just because it is the most popular does not mean that it is the best for your business. Keep reading Use This API To Check Where The Site’s Traffic Comes From; we will tell you about Site Traffic API, a tool that will allow you to obtain all the information you need.
What is location data and how to get it?
Location data has a wide variety of uses in different industries, allowing companies to discern the activities, behavior patterns, and interests of people in an area of interest.
Location data, sometimes called mobility or foot traffic data, is data generated by anonymous mobile devices that indicate the number of people or vehicles in an area during times of the day.
Where does the data come from?
These data are collected at the micro level through WiFi and Bluetooth, while at the macro level, they are obtained through GPS and can be collected in real-time; making them more reliable and precise when found in large areas.
What sectors usually use this type of data?
Retail
So, retailers use POI data along with mobile location data to find and connect with potential partners and resellers, send location-based promotional messages that drive customers to their outlets, perform foot traffic analysis on their own stores as well as those of their competitors, measure trends, modify your strategy, and examine the advantage your competitors have over them.
Urban Developers
Public researchers and planners can use human mobility data to minimize traffic congestion, identify and rectify gaps in public services, and increase the allocation of resources to specific urban areas.
Advertising and marketing
This data allows you to generate profitable marketing investments and improve brand visibility, promote offers and events, get new customers or increase visits to physical points of sale.
Leading out-of-home (OOH) businesses, advertising agencies, and marketing teams use location data to build lucrative expansion strategies, evaluate return on investment, and keep customers. customers.
Transportation
The transportation and logistics sectors depend heavily on location data. So, organizations may better plan and control their use of logistics, supply chain, transportation, fleet management, and other services by continuously monitoring mobility patterns.
Travels and tourism
By understanding how travelers interact with the commercial environments around them, businesses can gauge the magnetism of places and improve business development, expansion, and the customer experience.
Real estate
Real estate companies might improve their investments by researching the mobility trends and patterns in a given area. For project decision-making in residential, retail, commercial, and even industrial developments, mobile location data is useful to architects, urban planners, and investors.
Check Where The Site’s Traffic Comes From With
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to assess how well your own page is performing. Based on the measurements obtained, judgments can be made after viewing user behavior. Obtain the profitability of both the pages and the search engine rankings.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site
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Also published on Medium.